Aberfield Communications Logo Menu

Catch up on the latest news and views from Aberfield PR on our blog

Veganuary 2019: listening to audiences or jumping on the bandwagon?

We take a look into which brands made a success of their Veganuary promotions

Veganism is taking the UK by storm – not only is the vegan market now worth more than £572 million, but three million people said they would attempt to go vegan for January this year, according to a poll by VoucherCodes. Whether it’s to help the environment, health reasons or to s...

Plus

Posted on Fri 15th Feb, 2019 in: Blogs by Rebecca Farnsworth

#buyapaper: the campaign that reveals the positive influence of local newspapers

Ian Briggs examines why printed news is still relevant in a growing digital world

Journalists, including those from The Yorkshire Post and Yorkshire Evening Post, have been making a lot of noise on Twitter recently. And, refreshingly, it’s not all been about bashing Brexit. Posts have been raising awareness of #buyapaper, a campaign supporting the local newspaper industry ...

Plus

Posted on Mon 4th Feb, 2019 in: Blogs, Industry Comment, Media, Newspapers by Ian Briggs

Zero to Hero: tackling Facebook’s algorithm

Creating content to beat Facebook's algorithm and cut through the noise

Brands are finding it a lot harder to talk to audiences through their Facebook pages as organic reach, seeing a post through an unpaid method, is at an all-time low. In short, audiences are less and less likely to see content posted from a Facebook business page.  Organic reach for business pa...

Plus

Posted on Fri 2nd Nov, 2018 in: Advice, Blogs, Social Media by Rebecca Farnsworth

Why a healthy office culture is good for clients too

We all appreciate that a good office culture is the key to work life balance, but it's also the key to delivering outstanding results for clients.

The foundation of success in any business lies with those that work in it – a business is only as good as its people. In fact, companies with a high level of engagement and noted as good places to work consistently outperform the FTSE100, showing a clear link between business growth and an en...

Plus

Posted on Wed 10th Oct, 2018 in: Blogs, Culture, Office Life, Public Relations by Jenny Wilkinson

Conference and Hospitality Show 2018

Following the launch of our events division, I spent the afternoon at CHS. Here's what I found.

As we’ve just launched an events division here at Aberfield I was really looking forward to the return of the Conference and Hospitality Show (CHS) at the first direct arena. Trade shows are so often held in London, which unfortunately means taking a full day out of the office when you’r...

Plus

Posted on Mon 30th Apr, 2018 in: Blogs, Events, Hospitality, Industry Comment by Chloe Matthbury

View Older Posts
Twitter Icon LinkedIn Icon Pinterest Icon Google Icon