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Catch up on the latest news and views from Aberfield PR on our blog

The future of travel: taking audiences on your journey

In a world of transport uncertainty, Ian Briggs analyses the vital role communications will play to help steer a clear course

Active Travel seems to be the latest lockdown label of choice. However, unlike some monikers (think ‘unprecedented’ and ‘Dominic Cummings’) it is a phrase that we are unlikely to become tired of hearing. It is in fact nothing new. A term used to describe making journeys by &...

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Posted on Tue 2nd Jun, 2020 in: Advice, Blogs, Industry Comment, Insight, Travel by Ian Briggs

Mental Health Awareness Week 2020: Why a one size fits all approach to mental health in the workplace will no longer do

How top down mental health policies fail to support the most vulnerable employees

18th May announced the start of National Mental Health Week in the UK, bringing with it an array of articles and opinions about mental health in business. As someone who has a keen interest in mental health issues, I enjoy reading about the many innovative ways in which companies are trying safeguar...

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Posted on Fri 22nd May, 2020 in: Advice, Blogs, Internal Communications by Lucy Bristow

Happy Birthday Aberfield Communications!

Celebrating our 8th birthday in lockdown

Despite it feeling no time at all since we last celebrated a birthday, Aberfield is celebrating turning 8 years old! Last year saw the team head to Manchester as part of the company’s birthday festivities but as we’re currently unable to be together to celebrate our birthday, we have be...

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Posted on Thu 14th May, 2020 in: Blogs by Beth Chaplow

The impact of brand silence during Covid-19

It's important to stay connected to your community, especially in a crisis

I promised myself I was going to try and avoid writing a blog about coronavirus, but that’s actually quite a hard thing to do at the moment. A few weeks ago my colleague, Lucy, wrote an incredibly insightful blog on the power of community during a crisis. It focuses on how we’ve had to ...

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Posted on Mon 27th Apr, 2020 in: Advice, Blogs, Insight by Laura Cavanagh

Tech for Good: How your company can adopt AI without risking its reputation

AI technology is undoubtedly on the rise, but adopting it without a clear communications strategy can also compromise your company's reputation. Beth Chaplow explains how.

Artificial Intelligence (AI) is already a big part of our lives, even more so than we might imagine. Algorithms enabled by AI software already have a part to play in the way that we consume news, where we shop, and how we use social media. However, the use of AI is often met with suspicion by those ...

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Posted on Tue 14th Jan, 2020 in: Blogs by Beth Chaplow

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