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Catch up on the latest news and views from Aberfield PR on our blog

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

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Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

Can Instagram save the high street?

Social media can have a tangible impact on how we shop, Beth Chaplow explains how

In recent years, the high street has become a nostalgic symbol of a time gone by, so much so that a care home in Birmingham has recently built a replica high street, in order to stimulate childhood memories in its patients that are suffering from dementia. With in-store profits falling and many stor...

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Posted on Mon 8th Jul, 2019 in: Blogs, Generation Z, Industry Comment by Beth Chaplow

Veganuary 2019: listening to audiences or jumping on the bandwagon?

We take a look into which brands made a success of their Veganuary promotions

Veganism is taking the UK by storm – not only is the vegan market now worth more than £572 million, but three million people said they would attempt to go vegan for January this year, according to a poll by VoucherCodes. Whether it’s to help the environment, health reasons or to s...

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Posted on Fri 15th Feb, 2019 in: Blogs by Rebecca Farnsworth

#buyapaper: the campaign that reveals the positive influence of local newspapers

Ian Briggs examines why printed news is still relevant in a growing digital world

Journalists, including those from The Yorkshire Post and Yorkshire Evening Post, have been making a lot of noise on Twitter recently. And, refreshingly, it’s not all been about bashing Brexit. Posts have been raising awareness of #buyapaper, a campaign supporting the local newspaper industry ...

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Posted on Mon 4th Feb, 2019 in: Blogs, Industry Comment, Media, Newspapers by Ian Briggs

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