Aberfield Communications Logo Menu

Catch up on the latest news and views from Aberfield PR on our blog

Tech for Good: How your company can adopt AI without risking its reputation

AI technology is undoubtedly on the rise, but adopting it without a clear communications strategy can also compromise your company's reputation. Beth Chaplow explains how.

Artificial Intelligence (AI) is already a big part of our lives, even more so than we might imagine. Algorithms enabled by AI software already have a part to play in the way that we consume news, where we shop, and how we use social media. However, the use of AI is often met with suspicion by those ...

Plus

Posted on Tue 14th Jan, 2020 in: Blogs by Beth Chaplow

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

Plus

Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

From the Big Smoke to the Big Yorkshire Pudding

Why life doesn’t have to start and end in London

It has been four weeks now since I packed up the car to swap tube commutes and scummy cups of tea for soft water and a ten-minute walk to work. In a scene very similar to that from my first day at uni, my parents came up with me to help me move and then subsequently left me in my new flat in Leeds. ...

Plus

Posted on Fri 25th Oct, 2019 in: Advice, Blogs, Culture, Graduate, Insight, Public Relations, Recruitment by Lucy Bristow

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

Plus

Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

Plus

Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

View Older Posts
Twitter Icon LinkedIn Icon Pinterest Icon Google Icon