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Catch up on the latest news and views from Aberfield PR on our blog

Delivering successful PR for hotel groups and venues

At Aberfield we have a strong track record of working with hotel groups and venues to use PR and marketing to drive sales, establish and build reputations and make a tangible measurable difference to the business.

In each case we’ve done this by helping our clients better understand and engage with their key audiences, bringing them closer together. Across the consumer leisure, and conference and events sectors, we’ve delivered award-winning campaigns for everyone from destination marketing bodies...

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Posted on Wed 29th Jan, 2020 in: Advice, Evaluation, Industry Comment, Public Relations, Tourism, Travel by Tim Downs

From the Big Smoke to the Big Yorkshire Pudding

Why life doesn’t have to start and end in London

It has been four weeks now since I packed up the car to swap tube commutes and scummy cups of tea for soft water and a ten-minute walk to work. In a scene very similar to that from my first day at uni, my parents came up with me to help me move and then subsequently left me in my new flat in Leeds. ...

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Posted on Fri 25th Oct, 2019 in: Advice, Blogs, Culture, Graduate, Insight, Public Relations, Recruitment by Lucy Bristow

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

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Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

Gen Z Guide to Office Life

Jack Mitchell explores how to navigate office life for the first time

Entering the world of work can be a daunting experience, especially when, like me, it’s your first time in an office. With the unemployment rate for graduates six months after leaving university falling to 5.1% last year, according to Prospects (the lowest rate since 1979), more graduates are...

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Posted on Fri 12th Jul, 2019 in: Advice by Katie Wadsworth

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