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Catch up on the latest news and views from Aberfield PR on our blog

In defence of ‘No comment’

It’s pretty common these days in communications webinars and virtual workshops to hear “under no circumstances should you ever respond with no comment”.

In interview scenarios this is absolutely true. However, in a small but often very critical number of situations, specifically when responding to media enquiries, it can still be a useful device in the PR toolkit. What we’re specifically talking about here is crisis communications and issues ...

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Posted on Mon 19th Oct, 2020 in: Advice, Crisis Communications, Crisis Management, Public Relations, Reputation Management by Tim Downs

The future of travel: taking audiences on your journey

In a world of transport uncertainty, Ian Briggs analyses the vital role communications will play to help steer a clear course

Active Travel seems to be the latest lockdown label of choice. However, unlike some monikers (think ‘unprecedented’ and ‘Dominic Cummings’) it is a phrase that we are unlikely to become tired of hearing. It is in fact nothing new. A term used to describe making journeys by &...

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Posted on Tue 2nd Jun, 2020 in: Advice, Blogs, Industry Comment, Insight, Travel by Ian Briggs

Mental Health Awareness Week 2020: Why a one size fits all approach to mental health in the workplace will no longer do

How top down mental health policies fail to support the most vulnerable employees

18th May announced the start of National Mental Health Week in the UK, bringing with it an array of articles and opinions about mental health in business. As someone who has a keen interest in mental health issues, I enjoy reading about the many innovative ways in which companies are trying safeguar...

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Posted on Fri 22nd May, 2020 in: Advice, Blogs, Internal Communications by Lucy Bristow

The impact of brand silence during Covid-19

It's important to stay connected to your community, especially in a crisis

I promised myself I was going to try and avoid writing a blog about coronavirus, but that’s actually quite a hard thing to do at the moment. A few weeks ago my colleague, Lucy, wrote an incredibly insightful blog on the power of community during a crisis. It focuses on how we’ve had to ...

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Posted on Mon 27th Apr, 2020 in: Advice, Blogs, Insight by Laura Cavanagh

The power of community in a crisis

How we are finding new ways to connect whilst apart

The past few weeks have been testing, to say the least. In what felt like a matter of minutes, we were taken away from our offices, our daily routines, our friends and our social activities and told to stay at home for the foreseeable future. We underwent this all while managing our own personal anx...

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Posted on Thu 9th Apr, 2020 in: Advice, Digital, Insight, Office Life, Social Media by Lucy Bristow

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