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Catch up on the latest news and views from Aberfield PR on our blog

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

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Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

From the Big Smoke to the Big Yorkshire Pudding

Why life doesn’t have to start and end in London

It has been four weeks now since I packed up the car to swap tube commutes and scummy cups of tea for soft water and a ten-minute walk to work. In a scene very similar to that from my first day at uni, my parents came up with me to help me move and then subsequently left me in my new flat in Leeds. ...

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Posted on Fri 25th Oct, 2019 in: Advice, Blogs, Culture, Graduate, Insight, Public Relations, Recruitment by Lucy Bristow

Two fresh appointments to Aberfield’s team following big client wins

The Aberfield team continues to grow!

Leeds-based PR, social media and brand communications agency, Aberfield Communications, has appointed two new consultants to its team; Lucy Bristow and Gi-Ching Kwok. Lucy joins the team from Marlin PR in London, bringing two years of B2B and corporate technology communications experience to the ta...

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Posted on Tue 22nd Oct, 2019 in: Appointments by Gi-Ching Kwok

Aberfield and York, North Yorkshire and East Riding LEP partnership continues

We'll be working with the LEP to support the development and promotion of its Local Industrial Strategy

Aberfield Communications, is working with the York, North Yorkshire and East Riding (YNYER) Local Enterprise Partnership to support the development and promotion of its Local Industrial Strategy. The strategy, which will be submitted to the UK Government later this year, will determine the next 20 ...

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Posted on Thu 10th Oct, 2019 in: Public Relations by Rebecca Farnsworth

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

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