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Advice from Aberfield on how to make the most of your broadcast interview opportunities, including tips on avoiding the perils of the 'hot mic' and the importance of body language

When he was filmed earlier this year quietly singing “We’re in the money” before an ITV interview to discuss his firm’s merger with Asda, Sainsbury’s boss Mike Coupe became another in a long line of interviewees caught unawares on a microphone. The supermarket chain&rs...


Posted on Wed 17th Oct, 2018 by Phil Reed

Why a healthy office culture is good for clients too

We all appreciate that a good office culture is the key to work life balance, but it's also the key to delivering outstanding results for clients.

The foundation of success in any business lies with those that work in it – a business is only as good as its people. In fact, companies with a high level of engagement and noted as good places to work consistently outperform the FTSE100, showing a clear link between business growth and an en...


Posted on Wed 10th Oct, 2018 in: Blogs, Culture, Office Life, Public Relations by Jenny Wilkinson

Aberfield expands its team with new appointment

A fresh face in the Aberfield team!

We’ve welcomed a new addition to our team, as Becca Farnsworth joins us as a PR Consultant. She will be working in the Aberfield team to support PR, social media and marketing activities for clients including Deloitte, Oulton Hall and first direct. Becca has previously worked in sectors rang...


Posted on Fri 28th Sep, 2018 in: Appointments by Chloe Matthbury

How to implement an internal comms strategy that’ll keep Gen Z engaged

It’s no secret that everyone is trying to get under the skin of Gen Z: the generation that’s set to start dominating the workplace

Like any audience we’re looking to influence, we want to know where they are, what they do / don’t like, what makes them tick and how they want to be communicated with. And the same approach should be taken when it comes to internal comms. In one of our recent blogs we reviewed how bran...


Posted on Fri 21st Sep, 2018 in: Generation Z, Internal Communications by Laura Cavanagh

Aberfield is All In. Leeds

Aberfield talks All In. Leeds. A collaboration of agencies, sparked by the Leeds' bid to become the new home of Channel 4 outside London.

The pitch process for Channel 4’s new home has been whittled down to the final three cities; Birmingham, Manchester and Leeds. Manchester has BBC. It also has ITV. Leeds wants Channel 4. To make this happen, we’ve joined up with All In. Leeds, a collaboration of over 50 Leeds-based ag...


Posted on Fri 14th Sep, 2018 in: Industry Comment, Influence by Chloe Matthbury

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