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Catch up on the latest news and views from Aberfield PR on our blog

Why influencer marketing has come into its own during COVID

With social media use on the rise, how has influencer marketing grown with it?

The restrictions associated with COVID-19 mean that social media usage has been on the rise. During all of this uncertainty, more people have been turning to social media, and in particular influencers, not only as a welcome distraction from what’s going on in the world, but also in hopes of ...


Posted on Fri 7th Aug, 2020 in: Influencer Marketing, Marketing, Social Media by Beth Chaplow

The power of partnerships

How partnerships with other, like-minded brands can amplify your communications

The power of brand partnerships shouldn’t be overlooked when it comes to developing a communications strategy. Often it can be easy to build a list of tactics that solely focus on the brand that you are representing, and of course that is important, but we also shouldn’t shy away from pa...


Posted on Mon 20th Jul, 2020 in: Public Relations by Admin

The brands passing the authenticity test

Overused phrases are eroding brand authenticity

Have you turned on the TV recently and found yourself longing for a time when all the adverts weren’t seemingly filmed on someone’s phone and where large high street brands with turnovers in the hundreds of millions of pounds weren’t shouting at you that we're "all in this togeth...


Posted on Tue 30th Jun, 2020 in: Insight by Tim Downs

Join our team!

We're on the hunt for the latest member of the Aberfield team

If you’ve got a couple of years’ agency or in-house PR experience and are now looking for the next challenge get in touch. We’re an award-winning full service agency with comms at its heart. We believe in an insight first approach that’s based on understanding audiences and ...


Posted on Mon 29th Jun, 2020 in: Recruitment by Rebecca Farnsworth

Hospitality & the Visitor Economy reopen for business: winning back consumer confidence

Communications is going to be key to attracting visitors and paying customers once more

We’ve had mini-breaks to the coast cancelled, trips to the theatre postponed and holidays abroad scrapped for the foreseeable. I for one am itching to have a break and do something fun that doesn’t involve our home or a nearby park. And with the announcement that some businesses in the...


Posted on Wed 24th Jun, 2020 in: Hospitality, Marketing, Planning, Public Relations, Tourism, Welcome To Yorkshire by Rebecca Farnsworth

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