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Catch up on the latest news and views from Aberfield PR on our blog

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

Aberfield appointed to support Leeds Digital Festival 2019

As Leeds Digital Festival 2019 launches this week, we can announce our appointment to provide PR support for what is the UK’s largest digital sector event of its kind, outside London Tech Week.

This year’s event will run from Tuesday 23rd April to Friday 3rd May, and organisers are hoping that the open platform festival will surpass the 170 that took place in 2018, bringing together 400 companies, 660 speakers and welcoming 20,000 attendees. We will be increasing national awareness ...

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Posted on Fri 15th Mar, 2019 in: Digital, Public Relations by Tim Downs

Why British horse racing is facing another PR nightmare

Phil Reed looks at the current issues facing the British horse racing industry, and how recent PR issues are impacting the sport's reputation

There can be fewer industries with a greater propensity for shooting itself in the foot than the British horse racing industry. It is our second biggest spectator sport (almost 5.8 million people visited racecourses in 2018) and we have the best, most diverse racing in the world. The Grand National...

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Posted on Tue 5th Mar, 2019 in: Public Relations, Reputation Management by Phil Reed

Veganuary 2019: listening to audiences or jumping on the bandwagon?

We take a look into which brands made a success of their Veganuary promotions

Veganism is taking the UK by storm – not only is the vegan market now worth more than £572 million, but three million people said they would attempt to go vegan for January this year, according to a poll by VoucherCodes. Whether it’s to help the environment, health reasons or to s...

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Posted on Fri 15th Feb, 2019 in: Blogs by Rebecca Farnsworth

#buyapaper: the campaign that reveals the positive influence of local newspapers

Ian Briggs examines why printed news is still relevant in a growing digital world

Journalists, including those from The Yorkshire Post and Yorkshire Evening Post, have been making a lot of noise on Twitter recently. And, refreshingly, it’s not all been about bashing Brexit. Posts have been raising awareness of #buyapaper, a campaign supporting the local newspaper industry ...

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Posted on Mon 4th Feb, 2019 in: Blogs, Industry Comment, Media, Newspapers by Ian Briggs

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