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Catch up on the latest news and views from Aberfield PR on our blog

Aberfield and York, North Yorkshire and East Riding LEP partnership continues

We'll be working with the LEP to support the development and promotion of its Local Industrial Strategy

Aberfield Communications, is working with the York, North Yorkshire and East Riding (YNYER) Local Enterprise Partnership to support the development and promotion of its Local Industrial Strategy. The strategy, which will be submitted to the UK Government later this year, will determine the next 20 ...

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Posted on Thu 10th Oct, 2019 in: Public Relations by Rebecca Farnsworth

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

Are we letting down the talent of the future with antiquated agency structures?

Having recently been through a major recruitment drive, I wanted to share what a positive experience it was. However, it was disappointing to hear how many PR agencies are still letting employees down with rigid, inflexible structures.

Any agency head will tell you that recruiting new members for your team can be one of the most time consuming and sometimes frustrating tasks that come with running a consultancy. It’s especially important when you are a relatively small team and the impact of that new person can be significa...

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Posted on Thu 5th Sep, 2019 in: Appointments, Culture, Industry Comment, Jobs, Public Relations, Recruitment by Tim Downs

Aberfield scores with university brief

Leeds Beckett appoints Aberfield to promote new sports building.

Leeds Beckett University has tasked Aberfield Communications with delivering a strategic campaign for the institution’s internationally renowned Carnegie School of Sport. Aberfield, the Leeds-based PR, social media and brand communications agency, was successful following a competitive tender...

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Posted on Tue 20th Aug, 2019 in: Appointments by Beth Chaplow

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

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Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

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