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Catch up on the latest news and views from Aberfield PR on our blog

A storm in a teacup: what we can learn from Yorkshire Tea’s Twitter crisis

A look at how Yorkshire Tea weathered the Rishi Sunak Twitter storm

As a proud Yorkshire business, and an avid tea drinker myself, we take our brews seriously at Aberfield, just maybe not as seriously as the people of Twitter! Last week, Yorkshire Tea found itself at the centre of a very heated Twitter storm after Chancellor Rishi Sunak shared a photo of himself ma...

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Posted on Tue 3rd Mar, 2020 in: Social Media by Katie Wadsworth

Why networking is a powerful communications tool and how to do it effectively

Ian Briggs gives his top tips on how to overcome your fears, build your contacts and boost your business

Many people hate networking. We’ve likely all experienced those times where we’ve attended (or been forced to attend) an event on our own, didn’t know anyone else in the room and stood there feeling pretty alone, awkward and anxious. The truth is that in these situations almost ev...

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Posted on Tue 25th Feb, 2020 in: Advice, Culture, Events, Influence, Networking, Public Relations by Ian Briggs

Delivering successful PR for hotel groups and venues

At Aberfield we have a strong track record of working with hotel groups and venues to use PR and marketing to drive sales, establish and build reputations and make a tangible measurable difference to the business.

In each case we’ve done this by helping our clients better understand and engage with their key audiences, bringing them closer together. Across the consumer leisure, and conference and events sectors, we’ve delivered award-winning campaigns for everyone from destination marketing bodies...

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Posted on Wed 29th Jan, 2020 in: Advice, Evaluation, Industry Comment, Public Relations, Tourism, Travel by Tim Downs

Tech for Good: How your company can adopt AI without risking its reputation

AI technology is undoubtedly on the rise, but adopting it without a clear communications strategy can also compromise your company's reputation. Beth Chaplow explains how.

Artificial Intelligence (AI) is already a big part of our lives, even more so than we might imagine. Algorithms enabled by AI software already have a part to play in the way that we consume news, where we shop, and how we use social media. However, the use of AI is often met with suspicion by those ...

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Posted on Tue 14th Jan, 2020 in: Blogs by Beth Chaplow

Celebrations all round at Aberfield Communications

Rounding off a busy few months at Aberfield HQ...

It’s been a busy few months at Aberfield HQ. Not only have we been celebrating three new client wins but we’ve also picked up a couple of PR awards on the way. Leeds Beckett felt that our pitch really stood out, not only for its creativity but also its outcome-based approach, positionin...

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Posted on Wed 27th Nov, 2019 in: Appointments, Awards, Public Relations by Beth Chaplow

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