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Catch up on the latest news and views from Aberfield PR on our blog

Do you use Snapchat for news?

What do you think of when someone says Snapchat? Filters with pointed ears, high pitched voices and dancing hot dogs? Us too. But what about Snapchat for news?

What do you think of when someone says Snapchat? Filters with pointed ears, high pitched voices and dancing hot dogs? Us too. Firstly, Snapchat is a photo and video messaging app with more than 20,000 photos being shared every hour, but since its launch in 2011 the organisation has been trying to e...

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Posted on Mon 18th Sep, 2017 in: Blogs, Culture, Donald Trump, Influence, Newspapers, Social Media by Chloe Matthbury

How to land that dream PR job – top tips from an employer’s perspective

Aberfield MD Phil Reed advises PR jobseekers on how to polish up their CVs and impress at an interview

Our growth over the past 12 months means we’ve been bringing new people into the team, and that means lots of CVs and interviews with potential candidates. The reality is that few CVs, and even fewer interviewees, truly stand out. Inevitably, those that do get the job offers. The web is awas...

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Posted on Tue 12th Sep, 2017 in: Advice, Jobs by Phil Reed

Tampon tax and the recipe for an influential lobbying campaign

Last week Morrisons became the third supermarket chain to back the highly successful ‘tampon tax’ campaign. But why has it taken us until 2017 for us to do something about ‘period poverty’, and for brands to take action? The answer is that,

Last week Morrisons became the third supermarket chain to back the highly successful ‘tampon tax’ campaign by agreeing to cover the 5% VAT on all sanitary products for its customers.  Following in the footsteps of Tesco and Waitrose, Morrisons explained that ‘cancelling the ef...

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Posted on Thu 24th Aug, 2017 in: Blogs, Influence, Politics, Public Relations by Rebecca Quayle

Crisis Comms

We take a look at crisis comms and how to handle it.

Crisis Comms…your business isn’t having a crisis, so you don’t need to know about crisis comms, right? Wrong. Oxford Metrica has calculated that executives have an 82% likelihood of facing a corporate crisis in any five year period. Despite what you might think, a crisis isn&rsqu...

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Posted on Fri 11th Aug, 2017 in: Advice, Crisis Communications, Issues Management by Chloe Matthbury

Are a company’s sustainability efforts only as good as the promotion of its sustainability efforts?

A look at Coca-Cola’s new sustainability campaign which aims to encourage customers to recycle plastic bottles.

Coca-Cola has launched a sustainability campaign, the first of its kind by the company in Great Britain. The multi-million pound campaign aims to encourage customers to recycle plastic bottles. The campaign tells the love story of a Fanta and a Coca-Cola bottle, which keep meeting due to consumers r...

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Posted on Thu 3rd Aug, 2017 in: Blogs, Industry Comment by Roslyn Fordyce

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