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Catch up on the latest news and views from Aberfield PR on our blog

How do we make sure tech companies are doing enough to tackle fake news?

Social media tech companies are finally beginning to step up in the fight against fake news. But how do we make sure they are doing enough to combat its spread? We take a look at a couple of possible solutions.

Social media tech companies are finally beginning to step up in the fight against fake news.Last week saw the likes of Facebook, Youtube, Apple and Spotify remove content by American conspiracy theorist Alex Jones and his Infowars brand. It’s the latest, and one of the most significant develo...

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Posted on Mon 13th Aug, 2018 in: Advice, Influence, Public Relations, Social Media by Tim Downs

Generation Z: the new kids on the block

Millennials are being replaced by Generation Z, the new market every brand wants a piece of

Millennials are never far from the headlines. They’re the generation that everyone loves to talk about and pick apart. But more recently it’s the younger siblings of the avocado-toting age-group who have hit the national headlines, but for very different reasons. Generation Z has been b...

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Posted on Fri 3rd Aug, 2018 in: Generation Z, Insight by Katie Wadsworth

Southgate’s communication revolution creates an England United

Whether or not England's 2018 World Cup campaign ends in glory or disappointment, the manager's positive media management will have a long-lasting impact

England’s progress through the FIFA World Cup has had the country buzzing, but for those of us in communications the transformation off the field has been just as impressive as the transformation on it. In particular, the changes Gareth Southgate has made to how the England squad deals with t...

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Posted on Wed 11th Jul, 2018 in: Influence by Phil Reed

Mindful Employer conference

One of the services we provide at Aberfield is full events support. Here's a look at our recent events work for Leeds-based mental health charity Leeds Mind, attended by 150 HR managers, business owners and line managers in the city.

We recently worked with Leeds Mind to organise a conference for its Mindful Employer initiative aimed at employers across Leeds, helping them to support their employees and achieve sustainable mental health and wellbeing at work practices. The bi-annual event was held at Cloth Hall Court, a dedicat...

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Posted on Mon 9th Jul, 2018 in: Events, Influence, Planning by Chloe Matthbury

First impressions will make or break your event

You know what really gets my back up when I attend an event? Surly, unhelpful and under-briefed staff on the front desk. Why? Because it sets the tone for the day.

First impressions count for a lot and welcome staff have a really important role to play in the event’s success. They are in charge of the attendees’ first experience of the event, they represent the day and ultimately they represent the end client. As an attendee I expect those greetin...

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Posted on Fri 22nd Jun, 2018 in: Events, Hospitality, Industry Comment by Chloe Matthbury

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