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Catch up on the latest news and views from Aberfield PR on our blog

How Deliveroo can deliver success using PR

As Deliveroo continues to expand, how can PR help to deliver success?

Last week I attended a talk by the UK General Manager of Deliveroo, Caroline Hazlehurst, at Buy Yorkshire. As Deliveroo isn’t currently available where I live in Elland, a small town near Huddersfield, I had very little knowledge of the service and how it works, so I was intrigued to know mor...

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Posted on Wed 24th May, 2017 in: Casual Dining Market, Deliveroo, Industry Comment, Influence, Public Relations by Emma Lister

Aberfield welcomes a familiar face

Hey! I’m Michaella, Aberfield’s newest PR Consultant.

      I actually interned with Aberfield way back in 2015 and I’m delighted to be back, starting my career with the team - especially as they celebrate its fifth anniversary and the accolade of Outstanding PR Consultancy AND Outstanding Small PR Consultancy of the Year 2016-2...

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Posted on Tue 23rd May, 2017 in: Appointments, Graduate, Leeds Beckett University, Leeds Bradford Airport, Welcome To Yorkshire by Michaella Biscomb

Aberfield wins LivingCare

Aberfield has been appointed by NHS and private healthcare provider LivingCare

We’re celebrating after NHS and private healthcare provider, LivingCare Imaging, appointed us to launch its new state-of-the-art 3T MRI, ultrasound and digital x-ray imaging service at Thorpe Park in Leeds. Our high-impact, geo-targeted campaign will include public relations, advertising, dir...

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Posted on Thu 11th May, 2017 in: Healthcare, Influence, Marketing, Social Media by Emma Lister

Looking back on five successful years at Aberfield

Five years ago we unlocked the doors, put the kettle on and started our Aberfield adventure.

Although we never thought we wouldn’t be successful, I was reminded how tough running a business is when we received a birthday card that said only 20 per cent of firms make it to the five-year mark. Now I always thought it was about half of all start-ups that make it through the first five y...

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Posted on Wed 10th May, 2017 in: Public Relations by Phil Reed

Should brands talk politics?

In a time when opinion has never been more divided, more and more brands are weighing in with political opinion. But should brands be engaging in politically-driven PR campaigns?

As political parties start to battle out the big issues, such as Brexit and the all-important May/ Corbyn standoff over live TV debates, it’s safe to say that the unexpected General Election on 8 June will further divide opinion across the nation.   Over the next two months con...

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Posted on Tue 2nd May, 2017 in: Advice, Crisis Communications, Culture, Donald Trump, Issues Management, Politics by Rebecca Quayle

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