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Catch up on the latest news and views from Aberfield PR on our blog

Six simple steps to getting started with your social media strategy

In our latest blog, Chloë Matthbury gives you a quick guide to help you get started with your social media strategy.

If you want to get the best out of social media for your brand, having a social media strategy is vital. At Aberfield, we’ve worked on social media strategies and content for QHotels, Skills Support for the Workforce, West Yorkshire Combined Authority and John Winter, to name just a few, so we...

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Posted on Thu 29th Nov, 2018 in: Advice, Planning, Social Media by Chloe Matthbury

Will Channel 4’s move to Leeds change the region’s PR landscape as well as its TV?

Will Channel 4's migration up the M1 deliver opportunities specifically in the PR sector by allowing more regional voices to be seen and heard? We take a look at at exactly what Channel 4 is offering the region's PR and communications sector.

The announcement that Channel 4 is to make Leeds its new home has rightfully been met with huge enthusiasm across the region. Within a week there were further announcements that a raft of independent production companies, that wouldn’t normally be seen outside Shoreditch or Salford, would also...

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Posted on Wed 21st Nov, 2018 in: Industry Comment, Influence, Public Relations by Tim Downs

Zero to Hero: tackling Facebook’s algorithm

Creating content to beat Facebook's algorithm and cut through the noise

Brands are finding it a lot harder to talk to audiences through their Facebook pages as organic reach, seeing a post through an unpaid method, is at an all-time low. In short, audiences are less and less likely to see content posted from a Facebook business page.  Organic reach for business pa...

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Posted on Fri 2nd Nov, 2018 in: Advice, Blogs, Social Media by Rebecca Farnsworth

Aberfield wins pitch for global CPPGroup PR brief

Aberfield is talking finance, insurance and tech with CPPGroup to deliver PR and communications across the group and UK New Business teams.

Following a competitive pitch process with a number of agencies, Aberfield Communications has been appointed by CPPGroup Plc, the leading international product innovation business, to deliver its PR and communications for both the Group and UK New Business team. Aberfield will be supporting CPPGrou...

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Posted on Thu 1st Nov, 2018 in: Appointments by Rebecca Farnsworth

Facing a TV or radio interview? Check out these top tips from our media training experts

Advice from Aberfield on how to make the most of your broadcast interview opportunities, including tips on avoiding the perils of the 'hot mic' and the importance of body language

When he was filmed earlier this year quietly singing “We’re in the money” before an ITV interview to discuss his firm’s merger with Asda, Sainsbury’s boss Mike Coupe became another in a long line of interviewees caught unawares on a microphone. The supermarket chain&rs...

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Posted on Wed 17th Oct, 2018 by Phil Reed

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