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Catch up on the latest news and views from Aberfield PR on our blog

Tech for Good: How your company can adopt AI without risking its reputation

AI technology is undoubtedly on the rise, but adopting it without a clear communications strategy can also compromise your company's reputation. Beth Chaplow explains how.

Artificial Intelligence (AI) is already a big part of our lives, even more so than we might imagine. Algorithms enabled by AI software already have a part to play in the way that we consume news, where we shop, and how we use social media. However, the use of AI is often met with suspicion by those ...

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Posted on Tue 14th Jan, 2020 in: Blogs by Beth Chaplow

Celebrations all round at Aberfield Communications

Rounding off a busy few months at Aberfield HQ...

It’s been a busy few months at Aberfield HQ. Not only have we been celebrating three new client wins but we’ve also picked up a couple of PR awards on the way. Leeds Beckett felt that our pitch really stood out, not only for its creativity but also its outcome-based approach, positionin...

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Posted on Wed 27th Nov, 2019 in: Appointments, Awards, Public Relations by Beth Chaplow

What a banger! What a catch!

Bringing home the bacon with our latest client win.

Apologies for the puns but we just can’t help ourselves following our latest client win. We’re thrilled to have been appointed to manage corporate and trade communications for Karro Food Group and Young’s Seafood. After being invited to pitch by parent company Eight Fifty Food Gro...

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Posted on Wed 27th Nov, 2019 in: Appointments, Public Relations by Beth Chaplow

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

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Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

From the Big Smoke to the Big Yorkshire Pudding

Why life doesn’t have to start and end in London

It has been four weeks now since I packed up the car to swap tube commutes and scummy cups of tea for soft water and a ten-minute walk to work. In a scene very similar to that from my first day at uni, my parents came up with me to help me move and then subsequently left me in my new flat in Leeds. ...

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Posted on Fri 25th Oct, 2019 in: Advice, Blogs, Culture, Graduate, Insight, Public Relations, Recruitment by Lucy Bristow

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