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Catch up on the latest news and views from Aberfield PR on our blog

In defence of ‘No comment’

It’s pretty common these days in communications webinars and virtual workshops to hear “under no circumstances should you ever respond with no comment”.

In interview scenarios this is absolutely true. However, in a small but often very critical number of situations, specifically when responding to media enquiries, it can still be a useful device in the PR toolkit. What we’re specifically talking about here is crisis communications and issues ...

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Posted on Mon 19th Oct, 2020 in: Advice, Crisis Communications, Crisis Management, Public Relations, Reputation Management by Tim Downs

Three tips for creating effective content

How to ensure your copy is communicating effectively with your audiences

There is no one-size-fits-all approach when it comes to communications. Whether you’re looking at PR, marketing, advertising or copywriting, what one company needs will always be different to another, even if they’re in the same sector. That’s because we all have different motivati...

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Posted on Tue 22nd Sep, 2020 in: Copywriting by Katie Wadsworth

Aberfield Communications invites Ian Briggs to join its Board

Ian Briggs has joined the Board of Leeds-based PR, social media and brand communications agency, Aberfield Communications, as a director and shareholder of the business.

Having joined the business as a senior consultant in January 2019, Ian has helped to oversee a significant growth in the agency’s client base in the last 18 months and now joins Tim Downs as an owner of the business. The appointment comes after Aberfield registered an increase in turnover and...

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Posted on Tue 15th Sep, 2020 in: Appointments, Influence, Public Relations by Admin

Has COVID-19 prompted the revival of local news?

Consultant Ella Blake explores what the recent revival in local news means for PR professionals

Throughout 2020, we’ve seen the world become more localised, from local lockdowns to the wave of summer staycations and everything else in-between. Interestingly, the way we consume media is no exception, statistics show that we’ve all been tuning into our local media more regularly comp...

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Posted on Thu 10th Sep, 2020 in: Blogs by Ella Blake

Introducing our newest recruit

Ella Blake joins us from across the Pennines

Meet Ella, the latest addition to the Aberfield team, who has recently joined us as a PR Consultant. With four years’ industry experience both in-house and agency side, Ella joins from Refresh PR in Manchester where she worked as an Account Manager, delivering B2B and B2C campaigns ...

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Posted on Thu 20th Aug, 2020 by Admin

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