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Catch up on the latest news and views from Aberfield PR on our blog

First impressions will make or break your event

You know what really gets my back up when I attend an event? Surly, unhelpful and under-briefed staff on the front desk. Why? Because it sets the tone for the day.

First impressions count for a lot and welcome staff have a really important role to play in the event’s success. They are in charge of the attendees’ first experience of the event, they represent the day and ultimately they represent the end client. As an attendee I expect those greetin...

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Posted on Fri 22nd Jun, 2018 in: Events, Hospitality, Industry Comment by Chloe Matthbury

Why responsible communications should be factored into campaign planning

Three key questions to ask yourself when planning a responsible campaign

The Lush #SpyCops campaign, which aimed to bring to light how undercover police officers had infiltrated the lives of activists since 1968, opened up a seriously big can of worms in June. Lush stores across the UK decorated shop windows with posters featuring police officers and the words "paid to ...

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Posted on Fri 15th Jun, 2018 in: Advice, Industry Comment, Planning, Reputation Management by Laura Cavanagh

How PR can positively influence the few, not just the many

As Aberfield Communications celebrates its sixth birthday, Phil Reed finds that the power of PR can be evidenced in many ways

It’s now six years since Aberfield made its entrance onto the North’s public relations scene. I’d planned to mark our birthday by highlighting some of our PR campaign achievements over those six years. One for each year seemed appropriate, with each demonstrating Positive Influenc...

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Posted on Tue 22nd May, 2018 in: Influence, Public Relations by Phil Reed

GDPR is here

Jenny Wilkinson advises on what GDPR means for you

Six months ago we wrote a piece looking at what the new General Data Protection Regulations (GDPR) would mean, and whether it was a blessing or a curse for PRs. If, like us, your inbox has been flooded with emails recently from every company or media site you’ve ever subscribed to, you will b...

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Posted on Tue 15th May, 2018 in: Advice by Jenny Wilkinson

Hur-RAR! We’re on The Recommended Agency Register – again!

The good news keeps coming for Aberfield as we have yet again secured a place on the Recommended Agency Register.

Hot on the heels of being shortlisted for Best Small PR Agency in the CIPR Excellence Awards, the ‘Oscars’ of the public relations world, now we’re delighted to announce that, thanks to our lovely clients, we have yet again secured a place on the Recommended Agency Register (RAR). ...

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Posted on Tue 8th May, 2018 in: Awards, Culture, Influence, Public Relations, Reputation Management by Jenny Wilkinson

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