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Latest News

It’s time to make insight and planning key skills for every PR professional

Back in May 2012, when Aberfield first opened its doors, one or two eyebrows were raised in the PR world when we described our approach as being based on audience insight, and our measurement on the degree to which we had influenced those audiences. That wasn’t typical language from a PR agency. Five years ago, +

Posted on March 29, 2017 by

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum bit.ly/2nP9u4E

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media bit.ly/2nzi9Yt

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals… twitter.com/i/web/status/8…

8:54 AM — 29 Mar 17

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