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Yahoo! buys Tumblr On Monday, internet giant Yahoo! bought Tumblr for what is believed to be $1.1bn, with David Karp to remain as CEO. Yahoo! intends to rebuild the struggling micro-blogging site by attracting a younger, ‘trendier’ audience. Whilst it has not been declared why the purchase took place, some critics argue that Yahoo! needs +
In the first of a two-part blog post, we are asking the question ‘Why are different social media platforms always portrayed as a ‘versus’ rather than an ‘as well as’?’ Next time we’ll look at brands that are embracing the different platforms and those that aren’t. Have you noticed it’s always a battle for supremacy +
Monday 20 – World Health Assembly, Switzerland. Daft Punk release much-hyped album. Tuesday 21 – Centenary Chelsea Flower Show begins, running til Saturday. Microsoft unveils the next generation of Xbox. Thursday 23 – Microsoft Surface Pro hits UK stores (10.6in Windows 8 tablet). Friday 24 – First retrospective exhibit of Rolling Stones opens at the Rock and Roll +
Aberfield PR’s Friday skip through the forest of news. Things that make you go Goo…gle This week saw Google’s annual developer conference in San Francisco, and undoubtedly the two biggest announcements were Google Play Music All Access (catchy) and the updates to Google Maps. If you wanted clear evidence that Google has well and truly +
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