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Archive

10 Mar 2017

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

06 Jan 2017

What Communications professionals need to know to navigate 2017

As we stumble into 2017, it’s fair to say that we are entering the most uncertain period of political, economic and social history since the end of the cold war. That might only be 26 years, but in that quarter of a century we have enjoyed increased global stability and levels of prosperity not experienced +

Posted on January 6, 2017 by

29 Nov 2016

My take on…The Sun vs Gary Lineker

In October this year The Sun trained its sights on Gary Lineker, following a series of tweets where he questioned some peoples’ reactions to the first children entering the UK from the Calais refugee camp. In his tweets, Lineker branded some of the reaction as “racist and utterly heartless”, which The Sun used as reason +

Posted on November 29, 2016 by

02 Nov 2016

Emergency! Communicating in a crisis.

  For the first time this year as part of Leeds Business Week, we became a partner and ran one of over 100 events that attracted thousands of attendees from across the city’s business community and the wider city region. With our belief in being a ‘Positive Influence’, we wanted to make sure that whatever +

Posted on November 2, 2016 by

13 Sep 2016

Emergency! Communicating in a crisis.

For the first time, as part of Leeds Business Week (17th – 21st October), we will be making a huge drama out of a crisis as we run a live, real-time, crisis communications workshop. Aimed at anybody responsible for dealing with crisis communications, from MD and COO level to communications professionals, this hands-on training exercise +

Posted on September 13, 2016 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum bit.ly/2nP9u4E

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media bit.ly/2nzi9Yt

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals… twitter.com/i/web/status/8…

8:54 AM — 29 Mar 17

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