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10 Feb 2017

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

07 Dec 2016

The problem with travel ‘buzzwords’ and those to avoid in 2017

Since ‘staycation’ entered the dictionary in 2009, marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus  –  often suffixed with ‘cation’ (imaginative) – to capture and, more often than not, create the hottest travel ‘trends’ in an attempt to market holidays, destinations and concepts to niche +

Posted on December 7, 2016 by

03 Nov 2016

Ten of the best free online audience insight tools

So you’ve identified your target audience and you’re thinking about a programme of marketing activity.  What next? If you’ve visited our website, you’ll know that here at Aberfield we’re all about an ‘audience-first’ approach.  We strongly believe that before teams even think about marketing, PR or social media strategy, they should have an in-depth understanding +

Posted on November 3, 2016 by

05 Oct 2016

Beware of the news tweet in disguise

A funny thing happened this week, which has caused a bit of a stir in our office. We issued a story on behalf of one of our clients to the trade media, and one of the most influential and highly-regarded trade publications responded to our conversations with the following: For an extra £50, we can +

Posted on October 5, 2016 by

02 Sep 2016

Brand crowdsourcing – a rewarding but risky business

After issuing the first set of 25,000 cards out to its customers, start-up bank Mondo recently came up against a legal trademark dispute, forcing it to change its brand name. Naturally Mondo turned to its crowd – a loyal following of tech-savvy devotees – and invited customers to come up with new names for the +

Posted on September 2, 2016 by

Tweets from @AberfieldPR

50% of charities don't have a digital strategy according to the Charity Digital Skills Report says @SkillsPlatform

1:12 PM — 27 Mar 17

#Instagram announces hitting 1m advertisers and 8m business users. Plus loads of other stats to geek over

9:46 AM — 27 Mar 17

How brands have responded to #RedNoseDay

4:16 PM — 24 Mar 17

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