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Archive

31 Jan 2017

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

22 Nov 2016

Autumn Statement: Top tips to achieve media cut-through

  For those who work in professional services and B2B comms, the Autumn Statement and March Budget always involve a bit of a bun-fight when it comes to gaining coverage in news and trade titles, and the mad scramble to turn around post-speech opinion or reaction. Journalists and editors are overloaded with pitches and press +

Posted on November 22, 2016 by

14 Oct 2016

What’s next for Louise Delage?

Louise Delage. Have you heard of her? No one had before August this year, but in just a couple of months she’s become well-known on social media. She’s certainly been a talking point in the marketing and comms industry recently. Her Instagram profile garnered 101,000 followers in less than three weeks (having only joined at +

Posted on October 14, 2016 by

19 Aug 2016

Can the sliced bread market find a new champion?

The British consumer’s love affair with the sliced loaf has been waning for a few years now. Earlier this year, data from market analysts Kantar Worldpanel showed £138.3 million had been sliced off the UK bread category in the past year, with 50 million fewer loaves sold by supermarkets. Euromonitor International figures predict the overall +

Posted on August 19, 2016 by

01 Apr 2016

Good grammar doth not a copywriter make

The English language is amazing and astonishingly complicated when it comes to rules around structure. Every day we use it to communicate and, if we didn’t obey the rules, consciously or not, it would be pretty hard to make sense of what someone was trying to say. So if everyone kind of knows the rules, +

Posted on April 1, 2016 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind. bit.ly/2li7VKT

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital bit.ly/2ldZAb3

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we… twitter.com/i/web/status/8…

2:29 PM — 20 Feb 17

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