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03 Mar 2017

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

15 Dec 2016

‘Tis the season to be jolly…and don cheesy knitwear

In this blog post – part 1 of 2 – we look at why Save the Children’s Christmas Jumper Day campaign is so successful. Once a garment only to be sported by ‘Mark Darcy’ types at family Christmas parties, the humble Christmas jumper has been transformed into a ‘must wear’ item over the festive period. +

Posted on December 15, 2016 by

17 Nov 2016

Celebrating our work in Leeds

It’s a big night for us tonight, as we get into our best dresses (and suits) and celebrate the finest in PR at the 2016 PRide Awards at The Queens in Leeds. There are some fantastic PR campaigns delivered in the city each year, so we’re incredibly proud to be attending the awards as a +

Posted on November 17, 2016 by

23 Sep 2016

Is The Body Coach too reliant on Joe Wicks?

I’m constantly amazed at how far Joe Wicks has come. From starting out as a penniless pub worker, to becoming the next Instagram phenomenon, he’s sprinted to fame and is showing no signs of slowing down (excuse the pun). His bite size Instagram ‘Lean in 15’ cooking demos and live Facebook workout sessions continue to +

Posted on September 23, 2016 by

04 Aug 2016

Is the “John Lewis effect” coming to Leeds?

Victoria Gate, Leeds’ newest shopping centre, will open its doors this autumn and, I have to say, I’m extremely excited. It’s not just the fact that the city will see the opening of yet another shopping centre (which is always a good thing in my book!), but that it will bring something to Leeds that +

Posted on August 4, 2016 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals……

8:54 AM — 29 Mar 17

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