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Rounding off a busy few months at Aberfield HQ...

Posted on Wed 27th Nov, 2019 in: Appointments, Awards, Public Relations by Beth Chaplow

It’s been a busy few months at Aberfield HQ. Not only have we been celebrating three new client wins but we’ve also picked up a couple of PR awards on the way.

Leeds Beckett felt that our pitch really stood out, not only for its creativity but also its outcome-based approach, positioning the university’s research and involvement in sport as creating genuine positive impacts for wider society.

We have also been re-engaged by the York, North Yorkshire and East Riding (YNYER) Local Enterprise Partnership, to support the development and production of its Local Industrial Strategy, a vital blueprint for economic growth over the next decade.

As the LEP’s approach for its Local Industrial Strategy’s formulation is based on collaboration with the business community and the public, our ’audience first’ approach was key to our success.

Last but not least, following its recent acquisition of the UK’s leader in fish and seafood, Young’s, the Eight Fifty Food Group has appointed us to manage its corporate and trade communications.

The Eight Fifty Food Group was formed following the Young’s acquisition to unite the brand under a new parent organisation with Karro Food Group, one of the UK’s leading pork processors.

Eight Fifty Food Group said that it was our depth of market knowledge, insight and ability to quickly grasp both sides of the business which set us apart from the competition.

The excitement doesn’t stop there. We were thrilled to win Best Public Sector campaign award in the CIPR Pride awards for our important work with the Mind Mate mental health initiative.

And thrillingly our fabulous senior consultant, Laura Cavanagh, was awarded Outstanding Young Communicator of the Year. Laura is an absolute asset to the team and her award was very well deserved.

The results of the PRide awards have really topped off a fantastic 2019 at Aberfield. We’re working with fantastic client partners, have a newly stacked awards cabinet, and are excited about what 2020 holds.







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