Hands-on engineering for all the family: Aberfield will be promoting the NRM's unique Future Engineers event in York, taking place this month
The National Railway Museum in York has appointed Aberfield to provide strategic and operational PR support for a week-long series of family-friendly events and activities later this month that will celebrate rail engineering past, present and future. 'Future Engineers' is a new annual fun, interactive and educational way to raise awareness of the importance of Britain's rail engineering heritage and the opportunities for a career in engineering.
With the UK facing a significant skills gap, 'Future Engineers' aims to inspire young people to consider and explore their hidden engineer and take an interest in STEM (science, technology, engineering and maths) subjects. According to the Royal Academy of Engineering, Britain needs to find an extra 87,000 graduate-level engineers a year until 2020 to meet demand from employers. Currently, there are just 46,000 students graduating each year with relevant engineering qualifications. Darryl Butcher, Head of Marketing & Communications at the National Railway Museum, said: "Aberfield were a clear choice for this campaign. They demonstrated a strong understanding of what we want to do and creatively how we want to develop our profile as a museum. They totally get how passionate we are about showing children and their parents how fun and rewarding engineering can be."?
Aberfield won the brief following a competitive pitch process. MD Phil Reed said: "Culture, rail and engineering are three key sectors for us, so we're excited to be working with the National Railway Museum on this project. "Our aim is to encourage families to come and enjoy the event and find out more about Britain's engineering heritage. Kids will absolutely love the hands-on activities, and the adults will be wishing they could join in."?