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We'll be working with the LEP to support the development and promotion of its Local Industrial Strategy

Posted on Thu 10th Oct, 2019 in: Public Relations by Rebecca Farnsworth

Aberfield Communications, is working with the York, North Yorkshire and East Riding (YNYER) Local Enterprise Partnership to support the development and promotion of its Local Industrial Strategy.

The strategy, which will be submitted to the UK Government later this year, will determine the next 20 years of productivity and growth in the region.

After a competitive tender process, YNYER LEP appointed the Leeds based PR, social media and brand communications agency to develop and promote its Local Industrial Strategy.

Aberfield will support the LEP through media relations, social media, stakeholder engagement and event promotion in order to ensure that the LEP receives maximum support from key audiences to develop its industrial strategy.

The LEP is calling on local businesses and the public to give their views and help shape its strategy, which is based on recognising the region’s distinctive places, thereby propelling growth that is good for people, good for the planet and good for business.

Over the summer, the LEP has gathered insight from across the region to develop a series of ‘place stories’which are being used to recognise the distinctive challenges and opportunities across the region, in turn helping identify priorities that will influence good growth for all.

Aberfield will support the LEP in its second phase of engagement, which sees it promote ‘Good Growth in Distinctive Places’. By recognising the potential in the diversity of the region, which comprises coastal, rural, tourist, manufacturing and urban environments, the LEP hopes to build a strategy that will deliver good growth for all.

In addition, Aberfield will also continue to support the LEP on ‘Grow Yorkshire’, an initiative centred upon promoting the positive economic opportunities for Yorkshire’s farmers in a post-Brexit world.

David Kerfoot, chairman of the YNYER LEP, said: “We want our Local Industrial Strategy to be built by the region through a ground up, partnership-led approach, building regional priorities that every local place can engage with and benefit from.

“We’ve already had some really valuable conversations with local stakeholder groups and are excited to be working with Aberfield to take our engagement to the next level and generate maximum impact by ensuring that our strategy is beneficial for all.”

Ian Briggs, Senior Consultant at Aberfield Communications, added: “It is a pleasure to continue our work with the YNYER LEP. Our commitment to positive influence means that we are the perfect partner to help the YNYER LEP to promote real change in the region.

“Our focus has always been to put audiences first, to ensure that all of our activity hits the mark. It’s great to see that the LEP continues to recognise this.”

Aberfield has received five nominations for the 2019 CIPRide awards. Its work with the LEP on ‘Grow Yorkshire’ has been shortlisted in the Best Public Sector Campaign category.

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