Aberfield secures two more client wins for its books
PR, social media and brand communications agency, Aberfield Communications, has been appointed by two leading businesses to help support their commercial objectives.
Aberfield is working with property investment specialist Helmsley Group and TL Dallas Group, one of the UK’s leading independent insurance broking and risk management companies.
Helmsley Group’s brief will see Aberfield support the York-based business in raising its profile amongst potential investors, referrers and key stakeholders through a range of platforms including regional and trade media, social media, partnerships and events.
Helmsley Group, which manages around £150m in invested funds across more than 60 properties, offers services including commercial property syndication, development finance and development.
Bradford-based TL Dallas Group is celebrating its centenary this year and Aberfield has been working to help to publicise the milestone through a campaign which includes a major charity fundraising drive and corporate profiling of the company’s UK-wide office network and leadership team.
Ian Briggs, senior consultant at Aberfield, said: “Both Helmsley Group and TL Dallas Group are well-established and successful brands and it’s pleasing to be working with both organisations at an exciting time for each.
“Our ‘positive influence’ approach, using insights to develop and deliver creative PR, social media and marketing communications programmes that influence target audience’s opinions, perceptions and behaviours, was key for both Helmsley Group and TL Dallas Group and we’re looking forward to contributing to achieving commercial outcomes.”
Richard Peak, managing director of Helmsley Group, said: “Aberfield’s in-depth knowledge of the property market, insight-led approach allied to our own objectives and creative thinking really impressed us, delivering new and exciting ideas to influence our target audiences.
“As a business we have exciting plans for the future and we’re confident of achieving these with the support of Aberfield.”
Polly Staveley, managing director at TL Dallas Group, added: “This year marks an important anniversary for TL Dallas Group and being able to celebrate 100 years since our Great Grandfather set up the business in 1919 is such an achievement.
“To do so with the support of a talented organisation such as Aberfield, helping to creatively bring our story to life across a variety of channels, is especially pleasing.”