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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!

 

PRide 2013 Winners logo

 

Latest News

Social media – policies or policing?

  Most companies will have clear policies and procedures regarding their own social media channels – what, when and how to post. Because if they didn’t, and they allowed a free-for-all, they’d be keeping their lawyers constantly busy. But it’s estimated that as many as 70% of UK companies still don’t have policies in place +

Posted on July 30, 2014 by

Just another day at the office: our image of the week

It’s been a week of big news stories, which have created some dramatic and emotional images that have been reprinted, retweeted and reposted around the world. No story has been bigger, however, than the shooting down of Malaysian Airlines flight MH17, and the recriminations have led news bulletins around the world this week, putting the +

Posted on July 25, 2014 by

Why your brand should make an effort to understand ‘Dad’ in 2014/15

As consumers we’ve been segmented, profiled, prodded, poked and questioned by brands and marketers in an effort to find new ways to inch us ever closer to the point of purchase. But there is one group that, until now, has remained steadfastly stuck in their stereotype and largely on the back burner when it comes +

Posted on July 24, 2014 by

Picture of the Week – Oliver Weiken’s Image of Gaza in Conflict

In a week that saw Germany crowned as football’s World Champions for the first time since 1990, Monty Python’s return and the breaking news that Kim Kardashian now only eats strawberries, our picture of the week takes a rather more sombre tone. As the violence between Israel and Palestine continues to escalate, our picture of +

Posted on July 18, 2014 by

Tweets from @AberfieldPR

New additions to @HumberLEP board on same day figures showing #Humber region in continued growth. Interesting times bit.ly/1lWEJzR

3:40 PM — 30 Jul 14

#Tourism industry's PR campaign for VAT cut is stepped up today. New report tells Gov't it would boost GDP by £4bn bit.ly/UKuG9v

10:28 AM — 30 Jul 14

If you're one of the 70% of UK companies without a #socialmedia policy, here's our advice on how to create one aberfield.com/?p=2029

8:37 AM — 30 Jul 14

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