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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!


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Latest News

Wilson tops our influential CEO survey

Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain’s top bosses, and this year it’s Legal & General’s Nigel Wilson who takes our top spot. Wilson’s number one ranking – he follows in the footsteps of Unilver’s Paul Polman and, last year, former Sainsbury’s chief Justin King – +

Posted on November 25, 2014 by

YouGov’s Profiles is more than a research tool, it’s the media’s new go-to content generator

As an agency that starts with the audience and not with the message or channel, we love any tools that give us greater insight into consumers’ lives, which is why we love YouGov’s new Profiles. Described as a “segmentation and media planning product for agencies and brands”, it offers you the chance to find target +

Posted on November 20, 2014 by

Power of the Poppy

This summer, a picture started trending on Twitter. Nothing new there, I know. However, I don’t think anyone imagined that the image of poppies at the Tower of London looking like blood pouring out of a window at the Tower and creating a sea of red) would have the global impact and influence it has. +

Posted on November 11, 2014 by

Post-Christmas marketing tips to increase customer retention after the festive buzz

We say it every year, but the festive period keeps getting longer, as brands start their aggressive marketing campaigns earlier, and 2014 is no exception. Nearly three quarters of UK retailers believe that this Christmas will bring better trading than last year due to the improved economy and a heightened customer confidence. But whilst it’s +

Posted on November 7, 2014 by

Tweets from @AberfieldPR

Bring on the awards! #hxbusinessawards

7:57 PM — 27 Nov 14

We're at the #hxbusinessawards tonight supporting our client John Winter. Good luck!

6:54 PM — 27 Nov 14

@James_Hickman @Umpf @IanBriggs1 and for when @gregwrightYP hits the dance floor, with a bonus shot if he has his tie round his head.

2:53 PM — 27 Nov 14

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