Based in the heart of Leeds, we’re one of the North’s leading PR, social media and brand communications agencies.
We work with a range of exciting brands, blue-chip businesses and high-profile organisations, and the results we achieve are reflected in the many accolades awarded to us.
That’s because we have an outstanding track record of generating results that make tangible differences to businesses and brands.
We believe too much PR is focused on “awareness”, when PR and brand communications has to achieve much more in today’s connected world.
That’s why our focus is on the audience, not on the message. We use our skills to ensure audiences think or act positively towards an organisation, a business or a brand.
It’s a fundamental difference which sets our PR and brand communications apart.
We call it Positive Influence
It’s based on rigorous research and audience insight, and it’s backed by detailed measurement so we can prove how we’ve made a positive difference to your business.
Because making a difference is what gets us up in the morning. And it’s what we hope will influence you to work with us again!
In the world of PR, everyone talks about “building relationships”, “raising awareness” or “managing reputations”.
Here at Aberfield, we believe PR should do even more.
We think the key factor in a successful PR campaign is the extent to which our target audiences have been positively influenced by our activities.
Influenced in their purchasing habits, their brand perceptions or their relationships with organisations.
Why do we focus on influence? Because in our connected world, communication is much less linear and our media world is much
We work with businesses and brands throughout the UK, using our communication skills to maximise the impact of every campaign.
Our PR consultancy role is to use our insights into your business and your target audiences to develop and deliver creative PR and social media programmes that influence the opinions, perceptions and – most importantly – behaviours of those target audiences.
Because only by using our PR expertise to influence those opinions and behaviours can we make a meaningful difference to your business or your brand.
That’s Positive Influence.
If you'd like to talk to us about how we could help you influence your key audiences, please contact us.
At Aberfield, we don’t undertake any activity where the impact can’t be measured.
We don’t believe in spending our clients’ money without having clear and measurable objectives, and without being able to demonstrate a real return on investment.
And we don’t think a successful PR campaign should be measured in column inches or Facebook fans. That tells you nothing about attitudes, opinions or behaviours.
Instead, we seek to measure the degree to which an audience has been positively influenced by our PR and communications activities.
Of course we’ll get you impressive media coverage, improve your social media presence and drive additional traffic to your website, but we’ll also show how that’s translated into tangible business benefits.
We won’t organise experiential events or arrange sponsorships just to get your brand in front of potential customers. We’ll actually measure just how much that event or sponsorship has influenced their opinion of the brand and their buying intentions.
We won’t produce a company report or corporate video that just looks good. We’ll make sure it has a positive impact on the perceptions and attitudes of your stakeholders.
And we won’t measure the success of an internal communications campaign based on anecdotal feedback. We’ll base it on data, and on detailed research into engagement levels among employees.
Check out our case studies to see what we think success looks like.
Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around.
People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.
It means our clients benefit from some of the best and most creative minds in the business.
Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.