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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

Who’s Britain’s most influential regional sports journalist?

His football club may not be table-toppers, but the Evening Chronicle’s Newcastle United reporter, Lee Ryder, is today named by Aberfield as Britain’s most influential regional sports journalist. Ryder, the Chronicle’s chief sports writer, who has been with the paper since 2005, beat Liverpool Echo’s James Pearce and the Manchester Evening News’ Rob Dawson to +

Posted on February 11, 2016 by

What employees want: Part 3 – Video, collaboration and understanding

This week we’ve been sharing the findings from our latest research into what employees want from internal comms. So far, we’ve explored humanisation, social media and inside out comms and what these mean for IC teams this year. In this third and final post, we’re discussing video content, collaboration and the importance of understanding your internal +

Posted on February 5, 2016 by

What employees want: Part 2 – Email, social media and inside out comms

Yesterday we posted Part 1 of our research findings into how employers are communicating internally, and what employees really want from their company’s internal communications this year. The first part was all about humanisation and the need for face-to-face comms in 2016. Here’s Part 2 with some interesting insights on email and social media. 2. Email vs. +

Posted on February 5, 2016 by

What employees want: Part 1 – Humanisation

We’ve taken our audience-first approach to find out if the big internal comms trends are actually playing out in reality. We talked to people across the UK – from large corporates to SMEs – asking a series of questions about how employers are communicating internally, and what employees really want from their company’s internal communications +

Posted on February 4, 2016 by

Tweets from @AberfieldPR

@journalismnews Print circulations may be declining, but the influence of regional sports journos remains strong

5:02 PM — 11 Feb 16

@JackStanley86 Hopefully the article will explain what we did. We analysed 600 purely on influence, not popularity

4:00 PM — 11 Feb 16

This @prweekuknews news article by Andrew Ceasar-Gordon highlights why it's not enough to simply 'engage' consumers

3:17 PM — 11 Feb 16

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