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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!


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Latest News

Our top image – 11 billion years in the making

If you work in science PR, you’ll know how hard it is to get Joe Public interested in research papers and discoveries, no matter how ground-breaking or life-changing they might be. Which explains why you won’t have seen our image of the week on the front page of the Daily Mail or being talked about +

Posted on August 29, 2014 by

How data can shape your social media strategy

So you’ve launched your first social media campaign, you’ve had some successes and strong engagement with your audience along the way, but some content didn’t work quite as well as you’d hoped it would. Why didn’t it work? Well, there could be several reasons but we can look into that later. The important thing, however, +

Posted on August 29, 2014 by

Why Macmillan’s “hijacking” leaves us (ice) cold

  It’s very rare that a charity’s fundraising efforts are openly criticised, but Macmillan’s “hijacking” of the celebrity-driven Ice bucket challenge has come under attack and I, for one, think the charity is in the wrong on this one. The ice bucket challenge (or ‘craze’, depending on your viewpoint) originated in the US a few +

Posted on August 26, 2014 by

Image of the week – #FixGreggs, #FixedGreggs, #AteGreggs

A spoof, and rather offensive version of Greggs’ logo, appeared on the famous pasty-makers Google profile page on Tuesday with the potential to damage the brand’s reputation (for a few hours at least). Thousands were quick to point out the blunder which went viral in hours but, rather than releasing an official corporate statement or +

Posted on August 22, 2014 by

Tweets from @AberfieldPR

30 most 'powerful' women in British TV and radio: via @guardian. Surely it should be influence rather than power?

8:46 AM — 2 Sep 14

And the Digital Universe will include 32bn connected devices by 2020 @EMCcorp That's a whole lot of selfies!

8:03 AM — 2 Sep 14

The average household creates enough data to fill 65 iPhones (32gb) per year says @EMCcorp

8:01 AM — 2 Sep 14

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