Cookies on
Aberfield

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.

 

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide 2013 Winners logo

 

Latest News

The milk price war: how dairy farmers can learn from Fairtrade

The current crisis facing British dairy farmers is very close to home; both my Dad and brother-in-law work for a local dairy farm. Through them I’m aware that, for a long time, dairy farmers have been getting a raw deal. The handful of farms that are still processing and bottling on site are struggling, but +

Posted on August 19, 2015 by

Three brands that are dominating the 2015 Rugby World Cup

Nowadays the Rugby World Cup is a pretty big deal, tucked neatly behind the Olympics and the FIFA World Cup as one of the most watched sports tournaments in the world. So naturally the commercialisation of rugby’s biggest competition has become big business, and also a fantastic opportunity for brands to reach an affluent global +

Posted on August 14, 2015 by

Going public with internal communications

Whilst many organisations haven’t yet moved away from traditional broadcasting channels entirely, over the past few years we’ve seen more and more big brands adopting the likes of Yammer and catching onto the idea that nurturing conversations, developed by employees themselves, is the way forward. But the rise of social media also means that internal +

Posted on August 6, 2015 by

Why is £60m a year being ‘wasted’ by brands on football shirt sponsorship?

More than £200m a year is being spent by brands on Premier League shirt sponsorship, but are they making the most of their opportunities to engage with football fans? Which brands are using the shirt presence as an effective platform for audience engagement, and to communicate the brand’s values and personality? And which brands rely +

Posted on August 5, 2015 by

Tweets from @AberfieldPR

It's Friday & @instagram has announced users can now upload landscape & portrait images. Could today get any better!? pic.twitter.com/zsDDJLTwRm

8:15 AM — 28 Aug 15

Auditing your website? Here's our checklist of key things to look out for bit.ly/1JzYfRJ

1:37 PM — 27 Aug 15

Five trends that are reshaping #socialmedia in 2015 entm.ag/1JjJYHr

9:48 AM — 27 Aug 15

Follow Aberfield on Twitter