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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.

 

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide 2013 Winners logo

 

Latest News

Is the Northern Powerhouse already suffering from a PR power cut?

It’s been just over 12 months since George Osborne first mentioned the ‘Northern Powerhouse’, an idea that rapidly gathered pace and was arguably one of the key platforms that helped the Conservatives achieve an unexpected outright majority in May’s election. What’s clear is that since 2014, as a brand and a concept, the ‘Northern Powerhouse’ +

Posted on July 1, 2015 by

Making your sponsorship work harder for you

Candy, CR Smith and Sanderson. All extremely successful brands in their own right, but for any 90s football fan they will forever be remembered for taking pride of place on some truly iconic football shirts. Whilst the brands mentioned above had some incredible sponsorships (Liverpool, Celtic and Sheffield Wednesday in that order, in case you +

Posted on June 23, 2015 by

The future of live streaming and the Peri‘scope’ for brands

You’ve probably heard about the latest platform whipping the social media world into a frenzy and it’s all about live streaming. Various start-ups have given it a go but it looks like Twitter’s new live streaming app, Periscope, has finally caught on. So what is Periscope? Periscope is an app which allows you to watch +

Posted on June 18, 2015 by

Scrum down with Kings Elite Snacks

You may have noticed that we’ve been rubbing shoulders with England rugby royalty recently. Working with former rugby internationals Mike Tindall and brothers Charlie and James Simpson-Daniel, we’ve helped launch their Kings Elite Snacks company’s brand new range of protein-packed products aiming to satisfy health-conscious consumers’ appetite for guilt-free gourmet snacks. The range includes a mouth-watering +

Posted on June 11, 2015 by

Tweets from @AberfieldPR

@LrdBlackAdder Don't quite agree, always taking the local line also isn't helpful. Isn't this paid for though? Because it sure ain't news!

9:36 AM — 2 Jul 15

Is the #NorthernPowerhouse already suffering from a #PR power cut? aberfield.com/?p=2425 pic.twitter.com/HuwYHdBn8B

8:16 AM — 2 Jul 15

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