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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!

 

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Latest News

Why Macmillan’s “hijacking” leaves us (ice) cold

  It’s very rare that a charity’s fundraising efforts are openly criticised, but Macmillan’s “hijacking” of the celebrity-driven Ice bucket challenge has come under attack and I, for one, think the charity is in the wrong on this one. The ice bucket challenge (or ‘craze’, depending on your viewpoint) originated in the US a few +

Posted on August 26, 2014 by

Image of the week – #FixGreggs, #FixedGreggs, #AteGreggs

A spoof, and rather offensive version of Greggs’ logo, appeared on the famous pasty-makers Google profile page on Tuesday with the potential to damage the brand’s reputation (for a few hours at least). Thousands were quick to point out the blunder which went viral in hours but, rather than releasing an official corporate statement or +

Posted on August 22, 2014 by

Why online and offline should work together in retail

Last week it was the 20th anniversary of online retail. Two decades ago the very first secure online purchase was made of Sting’s ‘Ten Summoners Tales’ and today it has become a way of buying for 75 per cent of us. I use the online retail arena for buying everything from all of my Christmas +

Posted on August 22, 2014 by

Image of the week – Boston Public Garden

It’s been a sad week for many following the death of Hollywood legend Robin Williams on Tuesday. Images of memorable moments from his films have been shared across online and traditional media and people displayed their tributes and obituaries. We’ve seen classic Mrs Doubtfire clips shared, photos of the Genie in Aladdin and even a +

Posted on August 15, 2014 by

Tweets from @AberfieldPR

Response on social media supports @mndassoc in the issue over which charity 'owns' the #IceBucketChallenge aberfield.com/?p=2063

8:15 AM — 27 Aug 14

@gregwrightYP Good to see the business team expanding - good luck @naomirainey

4:02 PM — 26 Aug 14

Mail online reports 50m video views in July - the quality of the video content obviously doesn't seem to matter: bit.ly/1tQKcgs

3:58 PM — 26 Aug 14

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