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About Us

Outstanding PR Consultancy of the Year 2016-17

Outstanding Small PR Consultancy of the Year 2016-17

 

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands.

But what sets us apart is our approach.

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience.

It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide Awards Gold winner

 

Latest News

What Communications professionals need to know to navigate 2017

As we stumble into 2017, it’s fair to say that we are entering the most uncertain period of political, economic and social history since the end of the cold war. That might only be 26 years, but in that quarter of a century we have enjoyed increased global stability and levels of prosperity not experienced +

Posted on January 6, 2017 by

‘Tis the season to be jolly… and learn more about charitable giving

In this blog post – part 2 of 2 – we look at how Save the Children’s Christmas Jumper Day could be even more successful by increasing brand awareness. As my colleague Emma Lister has already outlined, Save the Children’s Christmas Jumper Day is a great charity campaign. It raises money for a worthy cause, +

Posted on December 16, 2016 by

‘Tis the season to be jolly…and don cheesy knitwear

In this blog post – part 1 of 2 – we look at why Save the Children’s Christmas Jumper Day campaign is so successful. Once a garment only to be sported by ‘Mark Darcy’ types at family Christmas parties, the humble Christmas jumper has been transformed into a ‘must wear’ item over the festive period. +

Posted on December 15, 2016 by

Does football have a reputation left to destroy?

Football has a pretty shocking record when it comes to its own PR. From the FIFA corruption scandal, to the newspaper ‘sting’ on former England manager Sam Allardyce, the game seems to be constantly lurching from one crisis to another, while those responsible for running football stick their heads in the sand. So it’s hardly +

Posted on December 9, 2016 by

Tweets from @AberfieldPR

72% of marketers think that data analysis is the most important skill to acquire, above social media bit.ly/2ifpTMz says @BlueVenn

12:16 PM — 16 Jan 17

The BBC has set up a reality checking team to debunk false news bit.ly/2inYmWj which we predicted last week bit.ly/2inZAR6

3:47 PM — 13 Jan 17

In a big week for #fakenews, Google has decided to remove the term from its advertising policy rules on.mash.to/2irRgTQ

1:26 PM — 13 Jan 17

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