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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

Emojis: A new language for internal communications?

This week The Oxford Dictionary announced its Word of the Year is, wait for it, not actually a word.  This year’s Word of the Year has, in fact, been selected as the “tears of joy” emoji. My reaction:  As you can see, it was mixed. On the one hand, I feel a little fooled that +

Posted on November 20, 2015 by

Why the airport link road plans are vital for the North, not just Leeds

It’s almost impossible at the moment to read or talk about the Northern Powerhouse without using ‘connectivity’ in every other sentence. Politicians, civic leaders and business organisations are talking about the need to drive the Northern economy by connecting its biggest cities. More often than not it’s Manchester and Leeds that’s at the centre of +

Posted on November 13, 2015 by

Rules are meant to be broken – but not when it comes to copywriting

There’s one in every office – someone who remembers back to English lesson 101 on punctuation, grammar, split-nouns and homonyms and is quick to point out the mistakes that, as educated adults, we all know but often forget. But does the odd spelling mistake and misplaced comma really matter? There are times where mis-spelling can +

Posted on November 10, 2015 by

What brand should takeover Leeds United?

Leeds United has been in the press again. Surprise, surprise. But not for the fact that the team beat Cardiff City for the first time in 31 years, or that the club has moved on to its seventh manager in two years. Leeds United owner Massimo Cellino has been making headlines as the saga of +

Posted on November 6, 2015 by

Tweets from @AberfieldPR

@amybyard @Umpf @ManifestComms @bobbyperyer @Finn_PR @iseepr There's always one that takes it too far!😉

11:43 AM — 25 Nov 15

@Umpf @ManifestComms @bobbyperyer @Finn_PR @iseepr Cheeky! Chuck in some bacon sarnies and we might let you have it!

11:09 AM — 25 Nov 15

@ManifestComms @bobbyperyer @Finn_PR @Umpf @iseepr Howw about just shots? Perhaps we slug it out for the title based on last man standing?

11:06 AM — 25 Nov 15

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