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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

PR evaluation should focus on reactions, not reach

There are almost as many theories and opinions about PR evaluation – and associated software packages designed to make measurement as ‘scientific’ as possible – as there are selfies on Kim Kardashian’s mobile phone. But that doesn’t stop thousands of brands and communications professionals from believing that the holy grail of PR evaluation is just +

Posted on April 25, 2016 by

The virtual world is here, but where are all the travel companies?

Virtual reality (VR) covers a whole range of content. In its simplest form it is 360 degree video content and at its more technical VR can be a fully immersive experience, creating an out-of-this-world world. Up until now VR has seemed out of reach from everyday consumer use. However, as various headsets launch to the +

Posted on April 15, 2016 by

Aberfield Tri-umphs with new client win

  What better way to end the week, than by announcing some great news. We’ve been appointed by Leeds City Council and British Triathlon to deliver PR activity for the 2016 Columbia Threadneedle World Triathlon Leeds. We were appointed following a competitive pitch process, and we’ll implement a five-month PR campaign encompassing traditional, experiential and online activities, +

Posted on April 8, 2016 by

Good grammar doth not a copywriter make

The English language is amazing and astonishingly complicated when it comes to rules around structure. Every day we use it to communicate and, if we didn’t obey the rules, consciously or not, it would be pretty hard to make sense of what someone was trying to say. So if everyone kind of knows the rules, +

Posted on April 1, 2016 by

Tweets from @AberfieldPR

Northern Powerhouse and HS2 make Britain one of the most attractive countries for infrastructure investors

8:55 AM — 3 May 16

It's our fourth birthday on Sunday. This may, or may not be, how we'll be celebrating at the weekend...

2:01 PM — 29 Apr 16

This is what would happen if Premier Inn and Co-op Funerals merged - a hotel for the dead. It's in Japan, obviously

8:53 AM — 29 Apr 16

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