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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

Aberfield gets on board with National Railway Museum

The National Railway Museum in York has appointed Aberfield to provide strategic and operational PR support for a week-long series of family-friendly events and activities later this month that will celebrate rail engineering past, present and future. ‘Future Engineers’ is a new annual fun, interactive and educational way to raise awareness of the importance of +

Posted on October 19, 2016 by

What’s next for Louise Delage?

Louise Delage. Have you heard of her? No one had before August this year, but in just a couple of months she’s become well-known on social media. She’s certainly been a talking point in the marketing and comms industry recently. Her Instagram profile garnered 101,000 followers in less than three weeks (having only joined at +

Posted on October 14, 2016 by

Beware of the news tweet in disguise

A funny thing happened this week, which has caused a bit of a stir in our office. We issued a story on behalf of one of our clients to the trade media, and one of the most influential and highly-regarded trade publications responded to our conversations with the following: For an extra £50, we can +

Posted on October 5, 2016 by

Is The Body Coach too reliant on Joe Wicks?

I’m constantly amazed at how far Joe Wicks has come. From starting out as a penniless pub worker, to becoming the next Instagram phenomenon, he’s sprinted to fame and is showing no signs of slowing down (excuse the pun). His bite size Instagram ‘Lean in 15’ cooking demos and live Facebook workout sessions continue to +

Posted on September 23, 2016 by

Tweets from @AberfieldPR

Why brand crowdsourcing is a rewarding but risky business

1:42 PM — 27 Oct 16

Videos published by brands have better retention than videos published by media outlets - interesting, thanks @socialbakers

1:07 PM — 26 Oct 16

A preview of the refurbed Northern 158 trains, via @Clinnick1 and Rail magazine. OK, it's sad, but we're suckers fo……

3:42 PM — 25 Oct 16

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