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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.

 

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide 2013 Winners logo

 

Latest News

The Body Coach too reliant on Joe Wicks?

I’m constantly amazed at how far Joe Wicks has come. From starting out as a penniless pub worker, to becoming the next Instagram phenomenon, he’s sprinted to fame and is showing no signs of slowing down (excuse the pun). His bite size Instagram ‘Lean in 15’ cooking demos and live Facebook workout sessions continue to +

Posted on September 23, 2016 by

Emergency! Communicating in a crisis.

For the first time, as part of Leeds Business Week (17th – 21st October), we will be making a huge drama out of a crisis as we run a live, real-time, crisis communications workshop. Aimed at anybody responsible for dealing with crisis communications, from MD and COO level to communications professionals, this hands-on training exercise +

Posted on September 13, 2016 by

Why there’s no place in PR for bullying bosses

I heard a troubling tale this week about a PR agency that seems to have its staff working in a climate of fear. Account handlers terrified of the abuse they’ll get for not achieving the coverage targets being imposed on them (AVEs are de rigueur in that office, it seems), and fear of being shouted +

Posted on September 7, 2016 by

Brand crowdsourcing – a rewarding but risky business

After issuing the first set of 25,000 cards out to its customers, start-up bank Mondo recently came up against a legal trademark dispute, forcing it to change its brand name. Naturally Mondo turned to its crowd – a loyal following of tech-savvy devotees – and invited customers to come up with new names for the +

Posted on September 2, 2016 by

Tweets from @AberfieldPR

The retail report by @eBay_UK makes for some interesting reading. #statistics ebay-report.co.uk/#homepage pic.twitter.com/QFzJdFPLQw

9:14 AM — 26 Sep 16

Is The Body Coach too reliant on Joe Wicks? Here's what we think aberfield.com/?p=3064 vine.co/v/bYJxUD7h0Pe

10:56 AM — 23 Sep 16

Interview today @ResponseSource - our very own Tim Downs discusses the PR-journalist relationship… twitter.com/i/web/status/7…

9:30 AM — 23 Sep 16

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