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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

A beginners’ guide to auditing your website

If you’re an SEO whizz and an expert at managing and updating websites, ignore this guide. It’s certainly not for you. This is a handy beginners’ guide for SMEs looking to audit their website. If managed correctly, your website can be one of the greatest marketing tools you have. If not, it can affect your +

Posted on July 23, 2015 by

2015 CIPR Yorkshire and Lincolnshire PRide Awards

As the ashes of the weekend settle, we can reflect on our THREE 2015 CIPR Yorkshire and Lincolnshire PRide Awards nominations. In our first three years we’ve picked up several PR awards and had numerous nominations, but this is the first time we’ve been shortlisted for BOTH the top agency accolades at the PRide Awards +

Posted on July 20, 2015 by

Why retailers should focus on experiences, not products

Retail Week recently reported that consumers are spending more on leisure than retail. In other words, people are spending on experiences, not products. As retail sales battle to keep up with leisure, there have been several problems and proposed solutions for retailers, such as extended trading hours on Sundays and price cuts to increase footfall. +

Posted on July 15, 2015 by

Aberfield’s newcomer says hello!

As Aberfield continues to grow, it was time for a PR graduate to join the team, which turned out to be good news for me. My name’s Louise O’Donoghue and I’ve joined the team at Aberfield as a consultant. I studied PR and Digital Comms at Manchester Metropolitan University, but my degree covered a range +

Posted on July 9, 2015 by

Tweets from @AberfieldPR

Good piece on the huge untapped potential for brands in online video - if they stick to the right content

2:31 PM — 28 Jul 15

Leeds Trinity is the first shopping centre in Europe to provide an Apple Watch loyalty programme #digitalleeds

12:46 PM — 28 Jul 15

The power of the selfie culture is changing the way young women shop and #influencing retailers' stock turnover

9:00 AM — 28 Jul 15

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