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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

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Latest News

Birthday memories – highlights from the Aberfield archives

Happy birthday to us, happy birthday to us! Yes, it’s four years ago this month that Aberfield Communications was born. There’s been a few sleepless nights along the way, but it’s been a remarkable, memorable and hugely enjoyable first four years. We started with nothing (it was two months before we had our first client) +

Posted on May 27, 2016 by

Why Notonthehighstreet is opening the door to a physical shopping experience

I was taken aback recently by Notonthehighstreet which, after reaching its 10th anniversary as an online-only retailer, chose to celebrate its success with a pop-up store in a major shopping destination in London. In a special one-off event, #OpenDoor, the e-tailer brought over 300 products to Old Spitalfields Market across eight different zones, as well +

Posted on May 20, 2016 by

Is Dolmio a sacrificial lamb at the altar of the retailers?

When Mars advised in mid-April that some of its Dolmio and Uncle Ben’s products should only be eaten once a week, it was seen by many as a responsible step by one of the big food producers. However, let’s not forget that the ‘Big Four’ supermarkets are looking to slash the number of brands on +

Posted on May 6, 2016 by

PR evaluation should focus on reactions, not reach

There are almost as many theories and opinions about PR evaluation – and associated software packages designed to make measurement as ‘scientific’ as possible – as there are selfies on Kim Kardashian’s mobile phone. But that doesn’t stop thousands of brands and communications professionals from believing that the holy grail of PR evaluation is just +

Posted on April 25, 2016 by

Tweets from @AberfieldPR

To celebrate our birthday, a look back at some memorable moments from the first four years

3:10 PM — 27 May 16

To celebrate our birthday, a look back at some memorable moments from our first four years

3:08 PM — 27 May 16

These story pitching tips for freelance journos are also useful for PRs pitching to editors

10:37 AM — 27 May 16

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