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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!


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Latest News

Image of the week – Positively influencing the future of gender equality

Our picture of the week goes to the poster image for the UN Women Solidarity Movement for Gender Equality’s HeForShe campaign. The image features Goodwill Ambassador for UN Women, Emma Watson and a call to action from her powerful speech in New York earlier this week, launching the HeForShe campaign. HeForShe attempts to change perceptions about +

Posted on September 26, 2014 by

Why an audience-focused approach is vital to the success of mainstream media

Last week, Buzzfeed’s founder Jonah Peretti criticised mainstream media titles for copying the site’s format and “missing the point.” I, like many other 20-somethings, find myself reading Buzzfeed lists and taking its quizzes on almost a daily basis. The mix of content combines breaking news with quizzes, trending topics, celebrity news, humour and nostalgia. The +

Posted on September 26, 2014 by

Attention Leeds Beckett PR students…

We have an exciting opportunity exclusively for Leeds Beckett University PR students to spend one day a week working alongside the Aberfield team. You’ll work with us at our offices at 46 The Calls to help deliver innovative and creative campaigns for our clients, building on your PR skills and university portfolio. Ideally you will +

Posted on September 22, 2014 by

A PR stunt for the smartphone generation

There was a survey out earlier this week (no, I’m not going to name the brand that did it) that said one in seven people have stepped into a busy road without looking…because they were too busy staring at their phones. Not staring as in “how do I switch this thing on?” but as in +

Posted on September 19, 2014 by

Tweets from @AberfieldPR

Nice piece by our client @firstdirect on how they've nailed their customer services channel online via @Econsultancy

11:06 AM — 30 Sep 14

Leeds is a top 3 retail destination in UK after London according to latest figures,

12:29 PM — 29 Sep 14

The first test for the new press watchdog IPSO with the Brooks Newmark story Will it prove to have any teeth?

9:13 AM — 29 Sep 14

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