Cookies on

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.


How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide 2013 Winners logo


Latest News

Facebook Live: What brands can learn from the media

Since launching earlier this year, Facebook Live has brought live video streaming to the masses.  Over the past month, it’s gained some serious traction, successfully filling my feed with enviable streams from Glastonbury, garden parties and friends travelling the world. But while Facebook users have been quick to ‘go live’, Social Media Minute reports that +

Posted on July 20, 2016 by

Five more PR award nominations for Aberfield

Aberfield’s reputation continues to grow and grow, and we have five more PR award nominations to add to our recent accolades. We’re chuffed to have been shortlisted in all five categories we entered at the CIPR PRide Awards 2016. Those coveted CIPR nominations include – for the second year running – the blue riband categories +

Posted on July 18, 2016 by

Fancy joining the award-winning Aberfield team?

If you’ve a couple of years’ experience in public relations and your current role isn’t as satisfying or as challenging as you’d hoped, you’d be well advised to read on. That’s because we’ve a cracking opportunity for a talented and ambitious Account Executive (or Senior Account Executive) to join Aberfield as a Consultant. We’ve a +

Posted on July 13, 2016 by

Why the new banking apps need to keep it simple

Mondo. Atom. Bud, Abacus. Tandem. Starling. What do those names have in common? Online retailers, perhaps? New Tour de France cycling teams? In fact, they’re all banks. Well, to be more accurate, they’re all banking apps. In some cases, they don’t yet have banking licences, so we can’t really call them banks. They’re among the +

Posted on July 6, 2016 by

Tweets from @AberfieldPR

The biggest brands' marketing plans ahead of the launch of the the Rio Olympics next week

11:55 AM — 29 Jul 16

Our #WTSLeeds campaign is a finalist in @CIPRYorksLincs #PRideAwards. This is what we did

4:11 PM — 28 Jul 16

Snapchat is working on developing a new product which will offer different filters based on object recognition

3:39 PM — 28 Jul 16

Follow Aberfield on Twitter