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About Us

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands. But what sets us apart is our approach.

 

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience. It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide 2013 Winners logo

 

Latest News

Can the sliced bread market find a new champion?

The British consumer’s love affair with the sliced loaf has been waning for a few years now. Earlier this year, data from market analysts Kantar Worldpanel showed £138.3 million had been sliced off the UK bread category in the past year, with 50 million fewer loaves sold by supermarkets. Euromonitor International figures predict the overall +

Posted on August 19, 2016 by

For a digital city why does Leeds remain culturally analogue?

If you ask around the creative hubs of Leeds, you will hear the view that we are the UK’s second ‘digital’ city after London. Clearly that’s a difficult title to lay claim to and I’m pretty sure that Manchester and Birmingham are saying the same things. When asked, the likes of AQL’s data centre, making +

Posted on August 12, 2016 by

Aberfield lights the way with new client win

We always like to end the week on a high note! The great news to end this week is that we’ve been appointed by well-lit, the Huddersfield-based lighting and specialist LED supplier, to help launch its new range of crafted LED filament bulbs. We will implement a trade and consumer media relations campaign to drive +

Posted on August 12, 2016 by

Is the “John Lewis effect” coming to Leeds?

Victoria Gate, Leeds’ newest shopping centre, will open its doors this autumn and, I have to say, I’m extremely excited. It’s not just the fact that the city will see the opening of yet another shopping centre (which is always a good thing in my book!), but that it will bring something to Leeds that +

Posted on August 4, 2016 by

Tweets from @AberfieldPR

Can the sliced bread market find a new champion? Here are our thoughts: bit.ly/2ca4ggb

11:04 AM — 25 Aug 16

From @TeamGB to @Nissan @adidas & @AldiUK - @Campaignmag looks at the athletes & brands winning the Twitter Olympics bit.ly/2bz3rwA

9:04 AM — 24 Aug 16

Do the ABCs reflect the true influence of magazine brands? bit.ly/2bRtui3 via @Campaignmag

11:48 AM — 23 Aug 16

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