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About Us

Outstanding PR Consultancy of the Year 2016-17

Outstanding Small PR Consultancy of the Year 2016-17

 

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands.

But what sets us apart is our approach.

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience.

It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide Awards Gold winner

 

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind. bit.ly/2li7VKT

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital bit.ly/2ldZAb3

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we… twitter.com/i/web/status/8…

2:29 PM — 20 Feb 17

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