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About Us

Outstanding PR Consultancy of the Year 2016-17

Outstanding Small PR Consultancy of the Year 2016-17

 

Aberfield is a PR, social media and brand communications agency with an outstanding track record of generating results that make significant differences to businesses and brands.

But what sets us apart is our approach.

How many PR agencies have you met that say they do things differently, but in reality what you get is always the same? That’s because too many PR agencies focus on the message. At Aberfield, we think communication should always be about the audience.

It’s that fundamental difference in approach which sets our PR and brand communications apart.

We believe too much PR is focused on “awareness”, but what’s the point of awareness if it doesn’t have an end goal? And if your only measurement of ROI is media value, you’ve wasted your budget.

PR and brand communications should achieve much more. That’s why our focus is on the audience, using our skills to influence how the audience thinks or acts positively towards an organisation or brand.

We call that Positive Influence.

It’s why we ensure that everything we do in PR and social media is measurable, so we can show how we’ve made a tangible difference to your business. It’s what gets us up in the morning, and it’s what we hope will influence you to work with us again!

Our Positive Influence approach is why we only employ the very best PR, social media and brand communications professionals around. People not only with the right skillsets, but with the passion to make a genuine difference to each and every client. People who can think way beyond a press release, and who focus on outcomes, not outputs.

It means our clients benefit from some of the best and most creative minds in the business. Our experience encompasses some of the world’s biggest brands and global powerhouses, but we’re equally as proud of our PR work for small charities, SMEs and start-ups.

And we also know how to influence public sector stakeholders, having run a wide range of public sector PR and communications campaigns for national government departments, local authorities, regeneration companies, transport bodies and the like.

But big names and big budgets are not what excite us. We get a much bigger buzz from the challenge, by having the opportunity to make a genuine, measurable difference.

We’ve utilised our offline and online PR skills on everything from billion-pound commercial acquisitions to start-up launches, and from major brand development campaigns to culture change programmes.

From our base in Leeds, we work with clients throughout the UK, so if you’re tired of the ‘same old, same old’ approach to PR, please get in touch. We’re confident you’ll love what you hear.

PRide Awards Gold winner

 

Latest News

The problem with travel ‘buzzwords’ and those to avoid in 2017

Since ‘staycation’ entered the dictionary in 2009, marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus  –  often suffixed with ‘cation’ (imaginative) – to capture and, more often than not, create the hottest travel ‘trends’ in an attempt to market holidays, destinations and concepts to niche +

Posted on December 7, 2016 by

My take on…The Sun vs Gary Lineker

In October this year The Sun trained its sights on Gary Lineker, following a series of tweets where he questioned some peoples’ reactions to the first children entering the UK from the Calais refugee camp. In his tweets, Lineker branded some of the reaction as “racist and utterly heartless”, which The Sun used as reason +

Posted on November 29, 2016 by

Autumn Statement: Top tips to achieve media cut-through

  For those who work in professional services and B2B comms, the Autumn Statement and March Budget always involve a bit of a bun-fight when it comes to gaining coverage in news and trade titles, and the mad scramble to turn around post-speech opinion or reaction. Journalists and editors are overloaded with pitches and press +

Posted on November 22, 2016 by

A golden night for Aberfield with four awards

It’s a day of celebration at Aberfield, as last night we scooped an incredible four awards – including the coveted title of Outstanding PR Consultancy of the Year – in the CIPR’s PRide Awards 2016. In naming Aberfield the best agency in Yorkshire and Lincolnshire, the judges praised our “commitment to CPD, robust measurement and +

Posted on November 18, 2016 by

Tweets from @AberfieldPR

Great partnership between Age UK and Uber to deliver a Christmas charity collection service bit.ly/2h9Yaeb #UberGIVING

1:28 PM — 8 Dec 16

@lisaminot No way! We genuinely made that up as a joke!

9:14 AM — 8 Dec 16

@MirrorTravelEd Sorry, we'd love to but it's against elf and safety. 😆 #yourewelcome

6:38 PM — 7 Dec 16

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