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About Us

Aberfield is a PR and social media agency that’s based in Leeds but operates nationally. We’re different to most agencies in that we take an audience-focused approach to PR.

The team at Aberfield PR has an outstanding track record of award-winning achievements for PR, social media and communications clients over many years, but we believe it’s our approach that really sets us apart.

By using our PR, social media and marketing skills to influence an audience, we enable them to think or act positively towards you, your organisation or your brand.

We call that Positive Influence.

As a specialist PR, social media and corporate communications consultancy we employ only the very best PR and social media marketing professionals – many with journalism backgrounds – which means our clients benefit from some of the best and most creative minds in the business.

Our senior PR team has worked at, or with, some of the biggest public relations agencies and blue-chip organisations in the UK – both private and public sector.

We’ve utilised our offline and online PR skills on everything from product launches to billion-pound commercial acquisitions, and from brand awareness campaigns to culture change programmes. From our base in Leeds, we work with clients throughout the UK.

We ensure that everything we do in PR and social media is measurable, so we can show we’ve made a tangible difference to your business. That way, you’ll be influenced to work with us again!


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Latest News

Why Russell Crowe Is Invaluable For The Leeds City Region

I’ve always liked Russell Crowe. He’s a damn good actor and underneath his gruff exterior, he comes across as a down-to-earth bloke, pretty much. So it spiked my interest when I heard that the Gladiator star had recently asked his Twitter followers whether or not he should buy Leeds United. “@Samwild90: @russellcrowe please buy leeds. +

Posted on March 6, 2015 by

Why being innovative shouldn’t stop after NPD

In my last blog post I discussed how we should expect to see some of the world’s largest juice drinks brands team together to fight back against the recent ‘sugar scrutiny’. In this piece, I’ll be looking at what the whole soft drinks sector is doing to fight back, in terms of new product developments, +

Posted on February 25, 2015 by

Why Leeds should make the European Capital of Culture bid a priority

Leeds has been on an upward trajectory in recent times with the £350m Trinity shopping centre, which put it at the forefront of European retail development in 2013, a major uplift in its economy and property market in 2014, and the rapidly advancing £150m Victoria Gate shopping centre. With the success of the Tour de +

Posted on February 18, 2015 by

The P2P market…and the Battle of the Brands

Last week, Hargreaves Lansdown, the UK’s leading fund supermarket, announced it planned to set up its own peer-to-peer lending platform in order to grab itself a piece of the growing P2P market. P2P crowd-lending platforms, which allow consumers to lend to borrowers in return for interest rates more attractive than the high street banks, have +

Posted on February 11, 2015 by

Tweets from @AberfieldPR

Is Russell Crowe invaluable to the Leeds City Region? Read why we think he is here:…

1:26 PM — 6 Mar 15

Playing around on #PRstack today - a great place for PR pros and good to see some of our favourite tools up there

1:22 PM — 4 Mar 15

Interesting examples of attempts to make fast food and weight loss relevant to a millennial audience

10:06 AM — 3 Mar 15

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