“A Taste of PR”: A Week of Work Experience at a PR Agency
My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations.
Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day at a PR agency.
I recently graduated with a degree in Politics and Sociology at the University of Leeds. Since graduation, I have been trying to find my feet in my career. Over the past several years, I have worked in a variety of industries gaining experience in marketing, promotions, retail, journalism and digital, online and social media.
However, I have always had a desire to get into public relations, despite my lack of experience. I didn’t study public relations and I hadn’t completed a work experience placement before, so it was great to receive this wonderful opportunity, and to put my skills to the test. I have always loved writing, communications and the media, so public relations seems like the perfect fit.
My week at Aberfield was very busy, but in a good way obviously! I had a lot of tasks to complete and these kept me engaged and occupied.
From writing online articles, researching suitable bloggers and media targets to creating social media content and getting to write my first press release, I was able to experience what it was like to work with clients including first direct and QHotels.
These tasks required a huge amount of researching, editing, proofreading, writing for the target audience and being creative.
In my week working as an intern at Aberfield I learned so much. I learned how to write a press release, I learned how to write in various styles for different audiences and different methods of communication.
Most importantly, I know that a career in public relations is definitely the right route for me to take, and it’s a path that I would like to embark on. I am looking into studying a PR course and gaining more work experience in the industry, because I am determined to carve out a successful career in PR.