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04 Feb 2016

What employees want: Part 1 – Humanisation

Posted on February 4, 2016 by

We’ve taken our audience-first approach to find out if the big internal comms trends are actually playing out in reality.

We talked to people across the UK – from large corporates to SMEs – asking a series of questions about how employers are communicating internally, and what employees really want from their company’s internal communications this year.

Over the next five blog posts we’ll be sharing our findings, the first of which is all about making communications personal…

  1. Humanisation

We started by asking people how they’d prefer to receive messages from their company that affect them personally and, despite a growth of social media in the workplace and trends focusing heavily on digital channels, a whopping 92% put face-to-face communications at the top of their list.

This was further highlighted in our findings as almost 60% said their company could improve internal comms by communicating in a more personal way.

As more and more companies adopt an enterprise social network, this need for face-to-face communication links strongly to what the industry is calling ‘humanisation’.  This is a top trend for 2016 – ensuring there’s a human element to digital, balancing the often impersonal nature or perception of technology.


I’m a big advocate of face-to-face communications, and even more so in the digital age, having seen the benefits of staff being able to see and speak with their CEO, directors or senior managers. But for organisations, or situations, where face-to-face can’t be part of the internal comms mix, this means working hard to create a feeling of intimacy through digital channels.

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