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Posted on Fri 6th Nov, 2015 in: Culture, Evaluation, Industry Comment, Influence, Public Relations, Reputation Management, Social Media, Sponsorship by Christian Dente

Leeds United has been in the press again. Surprise, surprise. But not for the fact that the team beat Cardiff City for the first time in 31 years, or that the club has moved on to its seventh manager in two years. Leeds United owner Massimo Cellino has been making headlines as the saga of the will he/ won't he sell the club continues. Unfortunately for the Leeds United fans who oppose him, he's changed his mind again, and won't be selling his controlling shares to Leeds Fans United. However, Cellino's latest outburst could have been a smart move to alert other potential buyers that he's willing to sell the club. One such potential investor is mega-brand Red Bull, which was rumoured to be involved in a £60m takeover as recently as April this year. As I said in my last blog, Leeds United need the right owner to restore the club's former glory, so with this in mind, we've had a look at what brands we feel could be the perfect investors for Leeds United: 1. Arcadia: Given the club's success when it had Topman as a shirt sponsor, the potential increase in shirt sales, amongst hipsters' crazy for its retro value, would go through the roof. And it will be available in xxx-small. 2. Burberry: Investing £50m in its new site in Leeds, and a favourite amongst football's more, ahem, "hard-core"? supporters, and Danny Dyer. 3. Carlsberg: Although pretty synonymous as a shirt sponsor with Liverpool, Carlsberg don't do club takeovers, but if they did, they'd probably be the best in the world. 4. Jet 2: One of the UK's best airlines, fully equipped to handle United's existing baggage, allocate more seats, and well prepared to travel to various destinations around Europe. Sorted. 5. Cillit Bang: Who better to clean up 'dirty' Leeds' fortunes, especially with Barry Scott as chairman. Bang! And Cellino is gone. The above is, of course, a tongue-in-cheek look at potential investors who could turnaround the fortune of one of England's biggest clubs. After all, it is about time our wonderful city had a Premier League club again. Where's Russell Crowe's number?

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