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Posted on Wed 18th Feb, 2015 in: Culture, Influence, Property And Regeneration, Public Relations by Tim Downs

Leeds has been on an upward trajectory in recent times with the £350m Trinity shopping centre, which put it at the forefront of European retail development in 2013, a major uplift in its economy and property market in 2014, and the rapidly advancing £150m Victoria Gate shopping centre. With the success of the Tour de France in raising the wider profile of Yorkshire and George Osborne's focus on creating a "Northern powerhouse"?, the city is well placed to grow. Now it is gearing up for a crack at becoming the European Capital of Culture for 2023, in an attempt to keep the momentum going. Make no mistake, this is not just an idea that is being floated. The city will be making an application and the ground work is being done. And here lies a significant problem, but also a huge opportunity. Culturally, Leeds lacks an identity. This should not be confused with it being a cultural void, it isn't. However, it doesn't have a tangible offer that you can put your finger on. It's a collective of lots of 'smaller' cultural pieces that fail to make a coherent whole. This is not a new opinion and is recognised across the private and public sector. Phrases such as "culturally bland"? and "lacking big-ticket items"? have all been used before. You might disagree, but when you look at other Northern cities and those that have previously held the Capital of Culture title - such as Liverpool, Glasgow, Manchester or Newcastle - they all have recognisable identities. If you asked a random group of people to describe these cities in a few words, or to list their 'big-ticket' items, they probably could, and they'd be the same lists. Could you say the same about Leeds? And here is the opportunity. The Capital of Culture bid is not about proving what a city has previously offered or about digging in the vaults to quantify a historical cultural contribution. It is forward looking, asking how, by strengthening cultural and creative sectors, this can have a positive effect socially, economically and culturally, on a candidate city. It is also outward-looking, making us look at integration, shared aspects of European culture and heritage and, more importantly, future cooperation. The Capital of Culture bid is an opportunity to put to bed any accusations of being "culturally bland"? and to help define the future identity of the city - to give it that tangible something. And this opportunity is too valuable to miss. It aligns with so many of the city's aims, to attract people to not only visit, but to do business and live here, to become a European and global city. Which means that between now and the Government's selection competition in 2016, before making a final bid in 2017, that residents and businesses support the city's cultural efforts. Whether that is attending events, volunteering or providing financial or in-kind support, it's about getting involved to help make the bid a success. The danger if we don't grab hold and support this is that we will continue to be a city defined outside of our own borders by the state of our property market, shopping offer and an underperforming football team.

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