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Posted on Thu 29th Jan, 2015 in: Industry Comment, Influence, Public Relations by Aberfield

Business advisory firm Deloitte has appointed Aberfield to support its PR in Yorkshire and the North East, following a competitive pitch. Aberfield will work with Deloitte's regional offices in Leeds and Newcastle to promote the firm to business audiences in the two regions. Tim Downs, director at Aberfield Communications, said: "We'll be working with Deloitte to reinforce its credentials regionally through a series of audience-focused creative communications initiatives and planned news stories, interviews and opinion pieces from the senior team. "Deloitte is a global player with a global reputation, but it's important that we also communicate what makes their expertise and knowledge invaluable on a regional level."? Isobel Hainsworth-Brear, Go To Market Lead at Deloitte, said: "Aberfield demonstrated a strong understanding of our business and our objectives, but also a unique insight and influence-based approach that mirrors our own ethos."?

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