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Posted on Tue 25th Nov, 2014 in: Industry Comment, Influence by Aberfield

Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain's top bosses, and this year it's Legal & General's Nigel Wilson who takes our top spot. Wilson's number one ranking - he follows in the footsteps of Unilver's Paul Polman and, last year, former Sainsbury's chief Justin King - caps a high-profile year for the L&G CEO. This summer he became the first Footsie chief to call for a renegotiation of Britain's EU membership, sparking a debate that quickly rose up the political agenda. He's also been an influential champion of social issues, writing by-lined pieces for national newspapers - and on his own blog - on social justice and environmental responsibility, and forming a partnership with Shelter to create a new 'garden city' in Kent. The second-most influential communicator of 2014 is easyJet's Carolyn McCall, followed by Gavin Patterson of BT. The Aberfield report looks at how the messages of Britain's leading CEOs are communicated - and received - within their own industry sectors, the UK business community and beyond. The rankings were produced by attaching weighted scores to each of the influencer criteria, taking into account the profile and behaviour that would normally be expected of a company and its CEO in that industry sector. The report also highlights a correlation between influential CEOs and financial performance. In the year to 31 October 2014, the FTSE-100 rose by 2.75 per cent, but the combined share prices of the companies with the 10 most influential bosses rose by 7.18 per cent over the same period. Click here to download a copy of the full 2014 Footsie Influencer Report.

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