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Posted on Fri 26th Sep, 2014 in: Influence, Public Relations by Rebecca Armstrong

Our picture of the week goes to the poster image for the UN Women Solidarity Movement for Gender Equality's HeForShe campaign. The image features Goodwill Ambassador for UN Women, Emma Watson and a call to action from her powerful speech in New York earlier this week, launching the HeForShe campaign. HeForShe attempts to change perceptions about gender equality, challenging views of feminism and what feminism means by highlighting that inequality is something that affects us all. For the first time, men are encouraged to join in with the issue as the campaign aims to 'bring together one half of humanity in support of the other of humanity, for the entirety of humanity.' This game-changing approach to inequality has certainly struck a chord. Captured on social media, celebrities such as Simon Pegg, Joseph Gordon-Levitt, Russell Crowe and Harry Styles signing up to the campaign and taking to Twitter to share pictures and #HeForShe messages of support. Whilst Emma Watson has sadly been targeted on the back of the campaign, it has influenced almost 150,000 men and women across the world to sign up and show their support so far - now that's positive influence! Let's hope the pledges of support transfer into real action and change for both men and women across the world.

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