Cookies on

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

19 Sep 2014

A PR stunt for the smartphone generation

Posted on September 19, 2014 by

There was a survey out earlier this week (no, I’m not going to name the brand that did it) that said one in seven people have stepped into a busy road without looking…because they were too busy staring at their phones.

Not staring as in “how do I switch this thing on?” but as in “how can I check my Twitter and Facebook feeds at the same time as sending a text to my mate about having a beer tonight?”.

Safety campaigners are forever highlighting the perils of our collective smartphone obsession, but no-one takes any notice.

Which brings me onto our image of the week: an attempt by the authorities in one Chinese city, Chongqing, to stop people walking with their heads in a permanent stoop and bumping into passers-by like a demented pinball machine.

Segregated street for mobile users in Chongqing

Segregated street for mobile users in Chongqing

It’s a pavement that’s been segregated, half of which is now a mobile-free zone. This being China, you could be forgiven for thinking the penalty for wandering into the wrong lane with your iPhone would be a lifetime’s incarceration, but you’d be wrong. It’s actually just a tongue-in-cheek PR stunt designed to raise awareness of the dangers of social media on the move. And is it completely changing the way pedestrians behave in Chongqing? No, of course not. According to locals, hardly anyone even notices it’s there. Maybe they should tweet it?

Tweets from @AberfieldPR

It wasn't just Harry who went rogue today. Here's our MD looking very suspicious #fortheloveofthejob

4:15 PM — 22 Mar 17

Great day @railwaymuseum with @harrylooknorth & @BBCLookNorth tune in at 6.30pm to find out more! #GoneRogue

4:10 PM — 22 Mar 17

So true @Gillmo the brain of 2017 just has to hold more and multi-task harder! @therealprmoment

2:46 PM — 22 Mar 17

Follow Aberfield on Twitter