What we’ve been doing this week: Cherry Valley Media Launch
Yesterday we hopped on the train and made our way down to London to host the media launch of Cherry Valley’s new Boneless Roast and Crispy Aromatic Duck products, slap bang in the centre of Leicester Square at the Chinese Community Centre .
Working alongside Link Communications who created a beautiful sampling display, the crème de la crème of Chinese media turned out to tuck into Cherry Valley’s delicious new products, including the delectable Boneless Roast Duck with plum sauce and some scrumptious Crispy Aromatic Duck hoisin sauce pancakes.
With the media guests devouring the duck dishes like no tomorrow, Cherry Valley marketing and sales director, Eric Jagger, discussed just why Cherry Valley Duck is the UK’s No.1 producer of ducks for Chinese restaurants and takeaways, as well as showing off the stonking new premium packaging design for the range, which reinforces the superiority quality of Cherry Valley’s products inside.
Returning to the original and best recipes first launched in 2005 and 2007, Cherry Valley’s Boneless Roast Duck and Crispy Aromatic Duck products are both seasoned with traditional herbs and spices used in authentic Chinese cuisine and roasted using genuine Far Eastern cooking techniques, delivering mouth-watering Oriental flavour.
The launch of Cherry Valley’s Boneless Roast Duck and Crispy Aromatic Duck will be supported by a highly targeted marketing campaign including pan-European TV and print advertising, as well as public relations and in-store sampling running from 18th September – 23rd November 2014 across the country.