If it's Monday (which it is), then it must be time for the Aberfield
weekly guide to the PR stories and news events likely to be keeping the media busy.
Monday 7 -
It's the sixth annual Shorty Awards in New York
. Known simply as 'The Shorties', they recognise content creation on social networking sites, such as Twitter, Facebook, Foursquare and Tumblr.
And the people of India go to the polls in the world's largest democratic elections.
- The Space History Sale,
at Bonhams auctioneers in London, will see 300 artefacts related to decades of international space exploration go under the hammer. You can even buy your own space suit. Should look good in the office.
It's also the start of the three-day London Book Fair, featuring authors such as Bella Andre, Dawn O'Porter and Harlan Coben.
- The International Monetary Fund Global Financial Stability Report is released in advance of the IMF and World Bank's spring meetings this week. Which doesn't sound very sexy, but it's the sort of thing City Editors get excited about.
- It's the first day of The Masters from Augusta, Georgia. Arguably the most prestigious of golf's four Majors, and it's a long time since a Brit won.
Friday 11 -
suit away and dig out your footy gear. It's Football Shirt Friday
, in aid of the Bobby Moore Fund, so you've an excuse to wear yours to work. I'm a Man Utd fan who lives in Leeds, so I'll probably give it a miss.
- Tens of thousands take to the streets of the capital for the London Marathon. Tip: avoid the blisters, cramp and dehydration, and watch it on the telly instead.
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