Cookies on

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

15 Nov 2013

Influencer of the week – AC/DC fans

Posted on November 15, 2013 by

This week’s influencer accolade goes to diehard fans of legendary rock band AC/DC following the launch of their campaign to get the band’s famous single Highway to Hell to number one this Christmas.

The fans have launched an online campaign via Facebook in the hope people will buy Highway to Hell over the single released by the X Factor winner.

The Facebook page has received a whopping 100,000 likes in just three days and as a result has influenced betting on who the number one artist will be. According to Paddy Power, the single is second favourite to reach number one with the odds at 11/8.

Although this type of campaign has been done before – the first in 2009 when Joe McElderry was beaten to the top spot by Rage Against the Machine – you can’t blame fans for trying. And it has certainly got people talking. Metro has named five classic AC/DC songs that would make a better Christmas number one than Highway to Hell, which has, of course, caused a stir on Facebook.



The page has also given people the opportunity to share their favourite AC/DC music videos and just generally have a chat about how much they love the band.

So even if AC/DC’s song isn’t a chart-topper this Christmas, it’s made some great PR for AC/DC and Highway to Hell which only reached number 40 when it was first released in the UK. So I wish them the best of luck on their challenge. Let there be rock (excuse the pun) this Christmas!


Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals……

8:54 AM — 29 Mar 17

Follow Aberfield on Twitter