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Posted on Mon 21st Oct, 2013 in: Industry Comment, Public Relations, Uncategorized by Emma Lister

If you're planning a PR announcement this week, you'll want to know what else could be making the news. Well, we've checked with newspaper editors, TV producers, content bods and that bloke from the Butcher's Arms who knows absolutely everything, and this is what they told us would be getting the coverage...although it might only be the Mail Online. Monday 21 - It's National Apple Day. Nothing to do with the smartphone/tablet people, but a celebration of the wealth and variety of apples in the UK. So whether you're a Granny Smith or Golden Delicious kind of person, you can join the celebrations. No doubt there'll be a "what your apple choice says about you" survey. Tuesday 22 - Apple launches the iPad5 and iPad mini at a special event in San Francisco. The devices will feature the new Inductive Smart Cover, which contains its own battery. Tech journos across the world will be waiting in eager anticipation. Wednesday 23 - Our future British monarch, Prince George, is christened by the Archbishop of Canterbury. Although Kate and Wills are breaking the royal mould by organising a small ceremony of close family, it is still likely to cause media pandemonium. And Sir Alex Ferguson launches his second autobiography, titled...err... 'My Autobiography.' It's ghost written by the Daily Telegraph's Paul Hayward, so clearly Fergie hasn't done much of the legwork. Saturday 26 - The Rugby League World Cup kicks off with England v Australia. Former players Gareth Thomas and Martin 'Chariots' Offiah will be part of the opening ceremony at the Millennium Stadium in Cardiff.

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