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Posted on Mon 30th Sep, 2013 in: Influence, Public Relations by Aberfield

Ever ordered duck in plum sauce with spring onions and pancakes from a Chinese restaurant? Chances are you've eaten Cherry Valley duck then, and this week we're pleased to announce them as a new client as we continue to rack up more account wins. We've been appointed by the UK's largest duck manufacturer to reinforce their number one position in the Chinese restaurant and takeaway market and re-establish the brand in grocery retail. We've extended our remit to the creation and delivery of a fully integrated campaign around their re-launch, which includes not only PR, but TV, press and their largest ever sales promotions. We've started activity already, kicking off with a successful media event in London last week. There's a lot of great work going on at Cherry Valley this year, and in the category as a whole. Our job now is to tell people about it and drive the profile of the business forward during an exciting period of growth. Anyone fancy a Chinese?

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