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Posted on Fri 23rd Aug, 2013 in: Industry Comment, Public Relations by Aberfield

There are very few certainties in life, but alongside death and taxes we'd like to bet the following events and anniversaries over the next week will be certain to get news coverage. Err...probably. Monday 26 August - it's a Bank Holiday. So, wherever you are and whatever you're doing, it'll probably be raining. Or scorchingly hot. Either way, the Mail and Express will be full of pics of people getting wet or sunburnt. Tuesday 27 August - National Burger Day, as if you didn't know. It's organised by food blogger Mr Hyde and Shortlist Media. It's the first one. We somehow doubt there'll be a second. Wednesday 28 August - it's the 50th anniversary of one of the most memorable and influential speeches of the 20th century: Martin Luther King's "I have a dream!"? address to 250,000 people at the Lincoln Memorial in Washington DC. Civil rights campaigners the world over will be marking the event. Thursday 29 August - if you're in London, Leeds or Bradford, you can access O2's new 4G mobile network. Assuming you've a 4G phone and you can wave it around in the air long enough to find a connection. Expect tech journos to test how fast they can download a movie. Or how long it takes to get a decent 4G signal. Friday 30 August - the latest mortgage approval stats are published by the Bank of England. Which will either lead to "house price boom"? predictions, or lenders being blamed for having short arms and long pockets. Saturday 31 August - it will be exactly 16 years since the death of Diana, Princess of Wales, along with Dodi Al Fayed and driver Henri Paul. What are the chances of a new conspiracy theory coming to light in at least one of the papers?

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