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Latest News

Can the sliced bread market find a new champion?

The British consumer’s love affair with the sliced loaf has been waning for a few years now. Earlier this year, data from market analysts Kantar Worldpanel showed £138.3 million had been sliced off the UK bread category in the past year, with 50 million fewer loaves sold by supermarkets. Euromonitor International figures predict the overall +

Posted on August 19, 2016 by

For a digital city why does Leeds remain culturally analogue?

If you ask around the creative hubs of Leeds, you will hear the view that we are the UK’s second ‘digital’ city after London. Clearly that’s a difficult title to lay claim to and I’m pretty sure that Manchester and Birmingham are saying the same things. When asked, the likes of AQL’s data centre, making +

Posted on August 12, 2016 by

Aberfield lights the way with new client win

We always like to end the week on a high note! The great news to end this week is that we’ve been appointed by well-lit, the Huddersfield-based lighting and specialist LED supplier, to help launch its new range of crafted LED filament bulbs. We will implement a trade and consumer media relations campaign to drive +

Posted on August 12, 2016 by

Is the “John Lewis effect” coming to Leeds?

Victoria Gate, Leeds’ newest shopping centre, will open its doors this autumn and, I have to say, I’m extremely excited. It’s not just the fact that the city will see the opening of yet another shopping centre (which is always a good thing in my book!), but that it will bring something to Leeds that +

Posted on August 4, 2016 by

Tweets from @AberfieldPR

From @TeamGB to @Nissan @adidas & @AldiUK - @Campaignmag looks at the athletes & brands winning the Twitter Olympics bit.ly/2bz3rwA

9:04 AM — 24 Aug 16

Do the ABCs reflect the true influence of magazine brands? bit.ly/2bRtui3 via @Campaignmag

11:48 AM — 23 Aug 16

The web is 25 today! Marking the occasion by reading this classic interview with its founder Tim Berners-Lee bit.ly/2beDHoL

10:21 AM — 23 Aug 16

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