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Helping you influence


Helping you influence

Your Trade

Helping you influence


Helping you influence


Latest News

The problem with travel ‘buzzwords’ and those to avoid in 2017

Since ‘staycation’ entered the dictionary in 2009, marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus  –  often suffixed with ‘cation’ (imaginative) – to capture and, more often than not, create the hottest travel ‘trends’ in an attempt to market holidays, destinations and concepts to niche +

Posted on December 7, 2016 by

My take on…The Sun vs Gary Lineker

In October this year The Sun trained its sights on Gary Lineker, following a series of tweets where he questioned some peoples’ reactions to the first children entering the UK from the Calais refugee camp. In his tweets, Lineker branded some of the reaction as “racist and utterly heartless”, which The Sun used as reason +

Posted on November 29, 2016 by

Autumn Statement: Top tips to achieve media cut-through

  For those who work in professional services and B2B comms, the Autumn Statement and March Budget always involve a bit of a bun-fight when it comes to gaining coverage in news and trade titles, and the mad scramble to turn around post-speech opinion or reaction. Journalists and editors are overloaded with pitches and press +

Posted on November 22, 2016 by

A golden night for Aberfield with four awards

It’s a day of celebration at Aberfield, as last night we scooped an incredible four awards – including the coveted title of Outstanding PR Consultancy of the Year – in the CIPR’s PRide Awards 2016. In naming Aberfield the best agency in Yorkshire and Lincolnshire, the judges praised our “commitment to CPD, robust measurement and +

Posted on November 18, 2016 by

Tweets from @AberfieldPR

Great partnership between Age UK and Uber to deliver a Christmas charity collection service #UberGIVING

1:28 PM — 8 Dec 16

@lisaminot No way! We genuinely made that up as a joke!

9:14 AM — 8 Dec 16

@MirrorTravelEd Sorry, we'd love to but it's against elf and safety. 😆 #yourewelcome

6:38 PM — 7 Dec 16

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