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Helping you influence


Helping you influence

Your Trade

Helping you influence


Helping you influence


Latest News

Does football have a reputation left to destroy?

Football has a pretty shocking record when it comes to its own PR. From the FIFA corruption scandal, to the newspaper ‘sting’ on former England manager Sam Allardyce, the game seems to be constantly lurching from one crisis to another, while those responsible for running football stick their heads in the sand. So it’s hardly +

Posted on December 9, 2016 by

The problem with travel ‘buzzwords’ and those to avoid in 2017

Since ‘staycation’ entered the dictionary in 2009, marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus  –  often suffixed with ‘cation’ (imaginative) – to capture and, more often than not, create the hottest travel ‘trends’ in an attempt to market holidays, destinations and concepts to niche +

Posted on December 7, 2016 by

My take on…The Sun vs Gary Lineker

In October this year The Sun trained its sights on Gary Lineker, following a series of tweets where he questioned some peoples’ reactions to the first children entering the UK from the Calais refugee camp. In his tweets, Lineker branded some of the reaction as “racist and utterly heartless”, which The Sun used as reason +

Posted on November 29, 2016 by

Autumn Statement: Top tips to achieve media cut-through

  For those who work in professional services and B2B comms, the Autumn Statement and March Budget always involve a bit of a bun-fight when it comes to gaining coverage in news and trade titles, and the mad scramble to turn around post-speech opinion or reaction. Journalists and editors are overloaded with pitches and press +

Posted on November 22, 2016 by

Tweets from @AberfieldPR

As the football abuse scandal grows, we're asking: Does the FA have a reputation left to destroy?……

2:58 PM — 9 Dec 16

Another one bites the dust. Sad to hear that, after 140 years, the South Yorkshire Times is stopping printing

12:35 PM — 9 Dec 16

Is Facebook 'copying' all of Snapchat's features? It's new navigation bar has people talking

10:57 AM — 9 Dec 16

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