Cookies on
Aberfield

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

Helping you influence

Your
Consumers

Helping you influence

Your Trade
Customers

Helping you influence

Your
Investors

Helping you influence

Your
Employees

Latest News

Our top image – 11 billion years in the making

If you work in science PR, you’ll know how hard it is to get Joe Public interested in research papers and discoveries, no matter how ground-breaking or life-changing they might be. Which explains why you won’t have seen our image of the week on the front page of the Daily Mail or being talked about +

Posted on August 29, 2014 by

How data can shape your social media strategy

So you’ve launched your first social media campaign, you’ve had some successes and strong engagement with your audience along the way, but some content didn’t work quite as well as you’d hoped it would. Why didn’t it work? Well, there could be several reasons but we can look into that later. The important thing, however, +

Posted on August 29, 2014 by

Why Macmillan’s “hijacking” leaves us (ice) cold

  It’s very rare that a charity’s fundraising efforts are openly criticised, but Macmillan’s “hijacking” of the celebrity-driven Ice bucket challenge has come under attack and I, for one, think the charity is in the wrong on this one. The ice bucket challenge (or ‘craze’, depending on your viewpoint) originated in the US a few +

Posted on August 26, 2014 by

Image of the week – #FixGreggs, #FixedGreggs, #AteGreggs

A spoof, and rather offensive version of Greggs’ logo, appeared on the famous pasty-makers Google profile page on Tuesday with the potential to damage the brand’s reputation (for a few hours at least). Thousands were quick to point out the blunder which went viral in hours but, rather than releasing an official corporate statement or +

Posted on August 22, 2014 by

Tweets from @AberfieldPR

Our image of the week - 11 billion years in the making aberfield.com/?p=2072 pic.twitter.com/z9dw5Qcz5E

3:16 PM — 29 Aug 14

How can data help shape your social media strategy? Read our latest blog post by @christiandente here goo.gl/Xn8OnP

12:08 PM — 29 Aug 14

. @McDonaldsUK is launching a new campaign to celebrate its 40th year in UK. That's quite a lot of burgers. goo.gl/V6JMjw

10:44 AM — 29 Aug 14

Follow Aberfield on Twitter