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Helping you influence


Helping you influence

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Helping you influence


Helping you influence


Latest News

Why being innovative shouldn’t stop after NPD

In my last blog post I discussed how we should expect to see some of the world’s largest juice drinks brands team together to fight back against the recent ‘sugar scrutiny’. In this piece, I’ll be looking at what the whole soft drinks sector is doing to fight back, in terms of new product developments, +

Posted on February 25, 2015 by

Why Leeds should make the European Capital of Culture bid a priority

Leeds has been on an upward trajectory in recent times with the £350m Trinity shopping centre, which put it at the forefront of European retail development in 2013, a major uplift in its economy and property market in 2014, and the rapidly advancing £150m Victoria Gate shopping centre. With the success of the Tour de +

Posted on February 18, 2015 by

The P2P market…and the Battle of the Brands

Last week, Hargreaves Lansdown, the UK’s leading fund supermarket, announced it planned to set up its own peer-to-peer lending platform in order to grab itself a piece of the growing P2P market. P2P crowd-lending platforms, which allow consumers to lend to borrowers in return for interest rates more attractive than the high street banks, have +

Posted on February 11, 2015 by

Communicating the A-road to recovery …

“If we can bring these northern cities together with these individual transport schemes that create a collective northern powerhouse then you might achieve something really important in our country.” This was the Chancellor’s bold statement last year as he met leaders of Leeds, Liverpool, Manchester, Newcastle and Sheffield councils to discuss plans to create a +

Posted on February 4, 2015 by

Tweets from @AberfieldPR

Playing around on #PRstack today - a great place for PR pros and good to see some of our favourite tools up there

1:22 PM — 4 Mar 15

Interesting examples of attempts to make fast food and weight loss relevant to a millennial audience

10:06 AM — 3 Mar 15

@Umpf Guys,you're moving into the office opposite ours next weekend. If you need to borrow some sugar just pop in.

12:41 PM — 2 Mar 15

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