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Latest News

Do loyalty schemes actually influence customers?

The rational loyalty scheme vs emotional marketing: a battle of using reasoning or sentiment to influence your customers. The Body Shop recently announced changes to its loyalty programme in order to give ‘Love Your Body Club’ more appeal. This announcement came after Les Binet, of adam&eveDDB (responsible for the hare & hound John Lewis Christmas +

Posted on September 3, 2015 by

The milk price war: how dairy farmers can learn from Fairtrade

The current crisis facing British dairy farmers is very close to home; both my Dad and brother-in-law work for a local dairy farm. Through them I’m aware that, for a long time, dairy farmers have been getting a raw deal. The handful of farms that are still processing and bottling on site are struggling, but +

Posted on August 19, 2015 by

Three brands that are dominating the 2015 Rugby World Cup

Nowadays the Rugby World Cup is a pretty big deal, tucked neatly behind the Olympics and the FIFA World Cup as one of the most watched sports tournaments in the world. So naturally the commercialisation of rugby’s biggest competition has become big business, and also a fantastic opportunity for brands to reach an affluent global +

Posted on August 14, 2015 by

Going public with internal communications

Whilst many organisations haven’t yet moved away from traditional broadcasting channels entirely, over the past few years we’ve seen more and more big brands adopting the likes of Yammer and catching onto the idea that nurturing conversations, developed by employees themselves, is the way forward. But the rise of social media also means that internal +

Posted on August 6, 2015 by

Tweets from @AberfieldPR

On demand and online viewing starting to finally impact on live TV viewing bit.ly/1FmYjPB We're still watching 3hrs a day though!

8:14 AM — 4 Sep 15

How much do loyalty schemes actually influence retail customers? aberfield.com/2015/09/03/loy… pic.twitter.com/pNroMSbjK5

1:38 PM — 3 Sep 15

A nice example of how to make the most out of advertising on Instagram bit.ly/1ECOLVX Good work Hyundai!

12:08 PM — 3 Sep 15

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