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Helping you influence


Helping you influence

Your Trade

Helping you influence


Helping you influence


Latest News

Wilson tops our influential CEO survey

Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain’s top bosses, and this year it’s Legal & General’s Nigel Wilson who takes our top spot. Wilson’s number one ranking – he follows in the footsteps of Unilver’s Paul Polman and, last year, former Sainsbury’s chief Justin King – +

Posted on November 25, 2014 by

YouGov’s Profiles is more than a research tool, it’s the media’s new go-to content generator

As an agency that starts with the audience and not with the message or channel, we love any tools that give us greater insight into consumers’ lives, which is why we love YouGov’s new Profiles. Described as a “segmentation and media planning product for agencies and brands”, it offers you the chance to find target +

Posted on November 20, 2014 by

Power of the Poppy

This summer, a picture started trending on Twitter. Nothing new there, I know. However, I don’t think anyone imagined that the image of poppies at the Tower of London looking like blood pouring out of a window at the Tower and creating a sea of red) would have the global impact and influence it has. +

Posted on November 11, 2014 by

Post-Christmas marketing tips to increase customer retention after the festive buzz

We say it every year, but the festive period keeps getting longer, as brands start their aggressive marketing campaigns earlier, and 2014 is no exception. Nearly three quarters of UK retailers believe that this Christmas will bring better trading than last year due to the improved economy and a heightened customer confidence. But whilst it’s +

Posted on November 7, 2014 by

Tweets from @AberfieldPR

Gavin Patterson of @bt_uk is the Footsie's third most influential communicator

12:13 PM — 28 Nov 14

Black Friday madness continues in Cardiff Tesco...…

9:06 AM — 28 Nov 14

Bring on the awards! #hxbusinessawards

7:57 PM — 27 Nov 14

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