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Latest News

PR evaluation should focus on reactions, not reach

There are almost as many theories and opinions about PR evaluation – and associated software packages designed to make measurement as ‘scientific’ as possible – as there are selfies on Kim Kardashian’s mobile phone. But that doesn’t stop thousands of brands and communications professionals from believing that the holy grail of PR evaluation is just +

Posted on April 25, 2016 by

The virtual world is here, but where are all the travel companies?

Virtual reality (VR) covers a whole range of content. In its simplest form it is 360 degree video content and at its more technical VR can be a fully immersive experience, creating an out-of-this-world world. Up until now VR has seemed out of reach from everyday consumer use. However, as various headsets launch to the +

Posted on April 15, 2016 by

Aberfield Tri-umphs with new client win

  What better way to end the week, than by announcing some great news. We’ve been appointed by Leeds City Council and British Triathlon to deliver PR activity for the 2016 Columbia Threadneedle World Triathlon Leeds. We were appointed following a competitive pitch process, and we’ll implement a five-month PR campaign encompassing traditional, experiential and online activities, +

Posted on April 8, 2016 by

Good grammar doth not a copywriter make

The English language is amazing and astonishingly complicated when it comes to rules around structure. Every day we use it to communicate and, if we didn’t obey the rules, consciously or not, it would be pretty hard to make sense of what someone was trying to say. So if everyone kind of knows the rules, +

Posted on April 1, 2016 by

Tweets from @AberfieldPR

It's our fourth birthday on Sunday. This may, or may not be, how we'll be celebrating at the weekend... pic.twitter.com/nCzxIi1WMg

2:01 PM — 29 Apr 16

This is what would happen if Premier Inn and Co-op Funerals merged - a hotel for the dead. It's in Japan, obviously bit.ly/1VEq9mO

8:53 AM — 29 Apr 16

Interesting article on what influence means in 2016 by @luciekerley via @TheDrum bit.ly/1SSrAgY

1:16 PM — 28 Apr 16

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