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What Communications professionals need to know to navigate 2017

As we stumble into 2017, it’s fair to say that we are entering the most uncertain period of political, economic and social history since the end of the cold war. That might only be 26 years, but in that quarter of a century we have enjoyed increased global stability and levels of prosperity not experienced +

Posted on January 6, 2017 by

‘Tis the season to be jolly… and learn more about charitable giving

In this blog post – part 2 of 2 – we look at how Save the Children’s Christmas Jumper Day could be even more successful by increasing brand awareness. As my colleague Emma Lister has already outlined, Save the Children’s Christmas Jumper Day is a great charity campaign. It raises money for a worthy cause, +

Posted on December 16, 2016 by

‘Tis the season to be jolly…and don cheesy knitwear

In this blog post – part 1 of 2 – we look at why Save the Children’s Christmas Jumper Day campaign is so successful. Once a garment only to be sported by ‘Mark Darcy’ types at family Christmas parties, the humble Christmas jumper has been transformed into a ‘must wear’ item over the festive period. +

Posted on December 15, 2016 by

Does football have a reputation left to destroy?

Football has a pretty shocking record when it comes to its own PR. From the FIFA corruption scandal, to the newspaper ‘sting’ on former England manager Sam Allardyce, the game seems to be constantly lurching from one crisis to another, while those responsible for running football stick their heads in the sand. So it’s hardly +

Posted on December 9, 2016 by

Tweets from @AberfieldPR

72% of marketers think that data analysis is the most important skill to acquire, above social media bit.ly/2ifpTMz says @BlueVenn

12:16 PM — 16 Jan 17

The BBC has set up a reality checking team to debunk false news bit.ly/2inYmWj which we predicted last week bit.ly/2inZAR6

3:47 PM — 13 Jan 17

In a big week for #fakenews, Google has decided to remove the term from its advertising policy rules on.mash.to/2irRgTQ

1:26 PM — 13 Jan 17

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