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Latest News

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

Tweets from @AberfieldPR

It wasn't just Harry who went rogue today. Here's our MD looking very suspicious #fortheloveofthejob pic.twitter.com/rK5ejcD8T2

4:15 PM — 22 Mar 17

Great day @railwaymuseum with @harrylooknorth & @BBCLookNorth tune in at 6.30pm to find out more! #GoneRogue pic.twitter.com/6rOXQV8kvM

4:10 PM — 22 Mar 17

So true @Gillmo the brain of 2017 just has to hold more and multi-task harder! @therealprmoment

2:46 PM — 22 Mar 17

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