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Latest News

Is the Northern Powerhouse already suffering from a PR power cut?

It’s been just over 12 months since George Osborne first mentioned the ‘Northern Powerhouse’, an idea that rapidly gathered pace and was arguably one of the key platforms that helped the Conservatives achieve an unexpected outright majority in May’s election. What’s clear is that since 2014, as a brand and a concept, the ‘Northern Powerhouse’ +

Posted on July 1, 2015 by

Making your sponsorship work harder for you

Candy, CR Smith and Sanderson. All extremely successful brands in their own right, but for any 90s football fan they will forever be remembered for taking pride of place on some truly iconic football shirts. Whilst the brands mentioned above had some incredible sponsorships (Liverpool, Celtic and Sheffield Wednesday in that order, in case you +

Posted on June 23, 2015 by

The future of live streaming and the Peri‘scope’ for brands

You’ve probably heard about the latest platform whipping the social media world into a frenzy and it’s all about live streaming. Various start-ups have given it a go but it looks like Twitter’s new live streaming app, Periscope, has finally caught on. So what is Periscope? Periscope is an app which allows you to watch +

Posted on June 18, 2015 by

Scrum down with Kings Elite Snacks

You may have noticed that we’ve been rubbing shoulders with England rugby royalty recently. Working with former rugby internationals Mike Tindall and brothers Charlie and James Simpson-Daniel, we’ve helped launch their Kings Elite Snacks company’s brand new range of protein-packed products aiming to satisfy health-conscious consumers’ appetite for guilt-free gourmet snacks. The range includes a mouth-watering +

Posted on June 11, 2015 by

Tweets from @AberfieldPR

@LrdBlackAdder Don't quite agree, always taking the local line also isn't helpful. Isn't this paid for though? Because it sure ain't news!

9:36 AM — 2 Jul 15

Is the #NorthernPowerhouse already suffering from a #PR power cut? aberfield.com/?p=2425 pic.twitter.com/HuwYHdBn8B

8:16 AM — 2 Jul 15

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