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Latest News

How Aldi and Lidl have become lifestyle brands as the big four race towards the discount space

  Last week saw Aldi officially pass Waitrose as the sixth largest supermarket in the UK on total till receipts, according to Kantar Worldwide. This is not down to poor performance from Waitrose.  It was the only supermarket to increase market share apart from Aldi and Lidl, during the same period. It’s due to the +

Posted on April 15, 2015 by

Can RateSetter become a household name in finance?

We’ve written in the past about the growth of the peer-to-peer (p2p) lending market and the opportunities for the major operators in that market to establish themselves as brands, so it was interesting to read recently that RateSetter has ambitions to become a household name. RateSetter – which allows investors to lend to businesses and +

Posted on April 7, 2015 by

We’ve landed a tasty new client

After a competitive pitch, we’ve been appointed by Kings Elite Snacks to help launch its brand new range of delicious protein-packed British biltong and jerky to consumers. Our meaty brief includes a focused consumer media relations campaign, video content production and social media management to support listings and grow engagement. We’ve been rubbing shoulders with +

Posted on April 2, 2015 by

It’s farewell from Anika!

As Aberfield continues to grow in leaps and bounds, it is my time to say goodbye. Over the past six months, I have been completing my placement alongside a PR degree at Leeds Beckett University. As a final year student you look for placements that will help you to gain new skills or expand on +

Posted on April 2, 2015 by

Tweets from @AberfieldPR

Read how we've built an engaged social media audience for the Football Pools aberfield.com/?p=2267

12:45 PM — 17 Apr 15

@retailgazette At least someone will have comfy shoes to step into

1:51 PM — 16 Apr 15

Today's biggest debating issue - does beer taste better from a straight glass? bit.ly/1b5AmEi pic.twitter.com/3nEg6nie3S

9:01 AM — 16 Apr 15

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