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Helping you influence


Helping you influence

Your Trade

Helping you influence


Helping you influence


Latest News

Our top image – 11 billion years in the making

If you work in science PR, you’ll know how hard it is to get Joe Public interested in research papers and discoveries, no matter how ground-breaking or life-changing they might be. Which explains why you won’t have seen our image of the week on the front page of the Daily Mail or being talked about +

Posted on August 29, 2014 by

How data can shape your social media strategy

So you’ve launched your first social media campaign, you’ve had some successes and strong engagement with your audience along the way, but some content didn’t work quite as well as you’d hoped it would. Why didn’t it work? Well, there could be several reasons but we can look into that later. The important thing, however, +

Posted on August 29, 2014 by

Why Macmillan’s “hijacking” leaves us (ice) cold

  It’s very rare that a charity’s fundraising efforts are openly criticised, but Macmillan’s “hijacking” of the celebrity-driven Ice bucket challenge has come under attack and I, for one, think the charity is in the wrong on this one. The ice bucket challenge (or ‘craze’, depending on your viewpoint) originated in the US a few +

Posted on August 26, 2014 by

Image of the week – #FixGreggs, #FixedGreggs, #AteGreggs

A spoof, and rather offensive version of Greggs’ logo, appeared on the famous pasty-makers Google profile page on Tuesday with the potential to damage the brand’s reputation (for a few hours at least). Thousands were quick to point out the blunder which went viral in hours but, rather than releasing an official corporate statement or +

Posted on August 22, 2014 by

Tweets from @AberfieldPR

30 most 'powerful' women in British TV and radio: via @guardian. Surely it should be influence rather than power?

8:46 AM — 2 Sep 14

And the Digital Universe will include 32bn connected devices by 2020 @EMCcorp That's a whole lot of selfies!

8:03 AM — 2 Sep 14

The average household creates enough data to fill 65 iPhones (32gb) per year says @EMCcorp

8:01 AM — 2 Sep 14

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