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Helping you influence


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Latest News

Why President Trump’s inauguration address was classic speechwriting

At just 16 minutes it was shorter than most US presidential inauguration speeches of the past, and it was certainly less poetic than most in its use of language. But Donald Trump’s inaugural address did demonstrate classic speechwriting techniques. It appears the words were written by two senior Trump advisers, Steve Bannon and Stephen Miller, +

Posted on January 23, 2017 by

What does the rise of ‘fake news’ mean for your PR strategy?

In the week that Channel 4 announced its plans for a week of programmes on fake news, we’re looking at what the rise of fake news, and everyone’s awareness of it, means for PR. Donald Trump is at the forefront of this phenomenon. While his stance on supposed false stories spread by the media has +

Posted on January 20, 2017 by

What Communications professionals need to know to navigate 2017

As we stumble into 2017, it’s fair to say that we are entering the most uncertain period of political, economic and social history since the end of the cold war. That might only be 26 years, but in that quarter of a century we have enjoyed increased global stability and levels of prosperity not experienced +

Posted on January 6, 2017 by

‘Tis the season to be jolly… and learn more about charitable giving

In this blog post – part 2 of 2 – we look at how Save the Children’s Christmas Jumper Day could be even more successful by increasing brand awareness. As my colleague Emma Lister has already outlined, Save the Children’s Christmas Jumper Day is a great charity campaign. It raises money for a worthy cause, +

Posted on December 16, 2016 by

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It may not have been a classic speech, but President Trump's inauguration address was classic speechwriting……

11:12 AM — 23 Jan 17

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