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Latest News

Why Notonthehighstreet is opening the door to a physical shopping experience

I was taken aback recently by Notonthehighstreet which, after reaching its 10th anniversary as an online-only retailer, chose to celebrate its success with a pop-up store in a major shopping destination in London. In a special one-off event, #OpenDoor, the e-tailer brought over 300 products to Old Spitalfields Market across eight different zones, as well +

Posted on May 20, 2016 by

Is Dolmio a sacrificial lamb at the altar of the retailers?

When Mars advised in mid-April that some of its Dolmio and Uncle Ben’s products should only be eaten once a week, it was seen by many as a responsible step by one of the big food producers. However, let’s not forget that the ‘Big Four’ supermarkets are looking to slash the number of brands on +

Posted on May 6, 2016 by

PR evaluation should focus on reactions, not reach

There are almost as many theories and opinions about PR evaluation – and associated software packages designed to make measurement as ‘scientific’ as possible – as there are selfies on Kim Kardashian’s mobile phone. But that doesn’t stop thousands of brands and communications professionals from believing that the holy grail of PR evaluation is just +

Posted on April 25, 2016 by

The virtual world is here, but where are all the travel companies?

Virtual reality (VR) covers a whole range of content. In its simplest form it is 360 degree video content and at its more technical VR can be a fully immersive experience, creating an out-of-this-world world. Up until now VR has seemed out of reach from everyday consumer use. However, as various headsets launch to the +

Posted on April 15, 2016 by

Tweets from @AberfieldPR

Twitter has confirmed it's changes to character limit, with images, videos and links no longer contributing towards the 140 characters.

2:26 PM — 24 May 16

Tech North's #DigitalPowerhouse report shows improved collaboration could lead to £5.7bn bonus for the #North bit.ly/1OIUN6J

8:21 AM — 24 May 16

Ever wondered what commuters are tweeting about? Research by @Brandwatch says eating habits and outfits most popular bit.ly/1sMK0od

1:00 PM — 23 May 16

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