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Latest News

Image of the week – Positively influencing the future of gender equality

Our picture of the week goes to the poster image for the UN Women Solidarity Movement for Gender Equality’s HeForShe campaign. The image features Goodwill Ambassador for UN Women, Emma Watson and a call to action from her powerful speech in New York earlier this week, launching the HeForShe campaign. HeForShe attempts to change perceptions about +

Posted on September 26, 2014 by

Why an audience-focused approach is vital to the success of mainstream media

Last week, Buzzfeed’s founder Jonah Peretti criticised mainstream media titles for copying the site’s format and “missing the point.” I, like many other 20-somethings, find myself reading Buzzfeed lists and taking its quizzes on almost a daily basis. The mix of content combines breaking news with quizzes, trending topics, celebrity news, humour and nostalgia. The +

Posted on September 26, 2014 by

Attention Leeds Beckett PR students…

We have an exciting opportunity exclusively for Leeds Beckett University PR students to spend one day a week working alongside the Aberfield team. You’ll work with us at our offices at 46 The Calls to help deliver innovative and creative campaigns for our clients, building on your PR skills and university portfolio. Ideally you will +

Posted on September 22, 2014 by

A PR stunt for the smartphone generation

There was a survey out earlier this week (no, I’m not going to name the brand that did it) that said one in seven people have stepped into a busy road without looking…because they were too busy staring at their phones. Not staring as in “how do I switch this thing on?” but as in +

Posted on September 19, 2014 by

Tweets from @AberfieldPR

@worldofjames Apparently about 13,000 homes still have B&W tellies. Well, at least that's what they tell the TV Licensing folk...

8:39 AM — 1 Oct 14

#ebay has announced plans to spin-off PayPal into a publicly traded company in the second half of 2015.

1:37 PM — 30 Sep 14

Nice piece by our client @firstdirect on how they've nailed their customer services channel online bit.ly/1nDNFRi via @Econsultancy

11:06 AM — 30 Sep 14

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