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We call it the power of Positive Influence

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The brands passing the authenticity test
 
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The brands passing the authenticity test

Overused phrases are eroding brand authenticity

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Tweets from @aberfieldpr

15:27 PM - 6 Jul 20

It was important that the newly branded @YorkBiotech had photography that matched its refreshed identity. We helpe… https://t.co/VdBCr3l6iV

14:12 PM - 30 Jun 20

As consumers, we've been bombarded with brands telling us "we're all in this together" but for many, these generic… https://t.co/Q7mcZhGFbj

11:28 AM - 29 Jun 20

RT @BeccaFarnsworth: Fab opportunity to join @AberfieldPR! If you want to be part of a supportive, fun team, working on a wide variety of…
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