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Latest News

The Body Coach too reliant on Joe Wicks?

I’m constantly amazed at how far Joe Wicks has come. From starting out as a penniless pub worker, to becoming the next Instagram phenomenon, he’s sprinted to fame and is showing no signs of slowing down (excuse the pun). His bite size Instagram ‘Lean in 15’ cooking demos and live Facebook workout sessions continue to +

Posted on September 23, 2016 by

Emergency! Communicating in a crisis.

For the first time, as part of Leeds Business Week (17th – 21st October), we will be making a huge drama out of a crisis as we run a live, real-time, crisis communications workshop. Aimed at anybody responsible for dealing with crisis communications, from MD and COO level to communications professionals, this hands-on training exercise +

Posted on September 13, 2016 by

Why there’s no place in PR for bullying bosses

I heard a troubling tale this week about a PR agency that seems to have its staff working in a climate of fear. Account handlers terrified of the abuse they’ll get for not achieving the coverage targets being imposed on them (AVEs are de rigueur in that office, it seems), and fear of being shouted +

Posted on September 7, 2016 by

Brand crowdsourcing – a rewarding but risky business

After issuing the first set of 25,000 cards out to its customers, start-up bank Mondo recently came up against a legal trademark dispute, forcing it to change its brand name. Naturally Mondo turned to its crowd – a loyal following of tech-savvy devotees – and invited customers to come up with new names for the +

Posted on September 2, 2016 by

Tweets from @AberfieldPR

Did you know we're hosting a crisis comms event at Leeds Business Week? Limited places available, so sign up now bit.ly/2dg92p5

9:36 AM — 30 Sep 16

Great advice from Google today @LeedsFuturelabs, looking at developing an online presence for all businesses, big or small #digitalgarage

10:17 AM — 29 Sep 16

Transport plans are starting to take shape as @WestYorkshireCA trials smart train tickets between Leeds and Hudds bit.ly/2d3oRAt

9:04 AM — 28 Sep 16

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