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Helping you influence


Helping you influence

Your Trade

Helping you influence


Helping you influence


Latest News

The milk price war: how dairy farmers can learn from Fairtrade

The current crisis facing British dairy farmers is very close to home; both my Dad and brother-in-law work for a local dairy farm. Through them I’m aware that, for a long time, dairy farmers have been getting a raw deal. The handful of farms that are still processing and bottling on site are struggling, but +

Posted on August 19, 2015 by

Three brands that are dominating the 2015 Rugby World Cup

Nowadays the Rugby World Cup is a pretty big deal, tucked neatly behind the Olympics and the FIFA World Cup as one of the most watched sports tournaments in the world. So naturally the commercialisation of rugby’s biggest competition has become big business, and also a fantastic opportunity for brands to reach an affluent global +

Posted on August 14, 2015 by

Going public with internal communications

Whilst many organisations haven’t yet moved away from traditional broadcasting channels entirely, over the past few years we’ve seen more and more big brands adopting the likes of Yammer and catching onto the idea that nurturing conversations, developed by employees themselves, is the way forward. But the rise of social media also means that internal +

Posted on August 6, 2015 by

Why is £60m a year being ‘wasted’ by brands on football shirt sponsorship?

More than £200m a year is being spent by brands on Premier League shirt sponsorship, but are they making the most of their opportunities to engage with football fans? Which brands are using the shirt presence as an effective platform for audience engagement, and to communicate the brand’s values and personality? And which brands rely +

Posted on August 5, 2015 by

Tweets from @AberfieldPR

It's Friday & @instagram has announced users can now upload landscape & portrait images. Could today get any better!?

8:15 AM — 28 Aug 15

Auditing your website? Here's our checklist of key things to look out for

1:37 PM — 27 Aug 15

Five trends that are reshaping #socialmedia in 2015

9:48 AM — 27 Aug 15

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