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Latest News

Five rules of influencer engagement

On Sunday we’re taking bloggers and journalists to an exclusive gig, ‘Jake Bugg and special guests’, hosted by our client first direct at first direct arena. We’ve been busy planning and talking to lots of different music, lifestyle and culture bloggers from near and far ahead of the event this week, which got us thinking… +

Posted on October 16, 2014 by

A Superfast client win

We’re toasting another client win this week as we pitched for, and were appointed as, the PR and marketing agency for Superfast West Yorkshire. We’ve been handed a brief to create and deliver a PR and marketing strategy for Superfast West Yorkshire, an organisation that aims to connect 97% of the region through rapid-speed internet. +

Posted on October 14, 2014 by

Influencing students to think differently

This week Aberfield made an appearance at Leeds Beckett University to talk to third year PR students about what we do, how our industry has changed and the big issues that we think are really important in communications today. Both Emma and I are graduates of PR at Leeds Beckett, so we’ve been there.  We +

Posted on October 10, 2014 by

Friday highlights of the week

Just a few stories from across the web, that have floated our boat this week and a couple of examples of buzzwords that have left us a little queasy. First off, we love a brand that really delivers on its promises and that’s why we love GoPro, plus seeing people wipe out is always funny. +

Posted on October 10, 2014 by

Tweets from @AberfieldPR

Thanks for joining us and @firstdirect. Hope you enjoyed it @Beat2aChord @LeedsMusicScen1 @wepluggoodmusic @TheYorksTimes @JamesCrossling

11:08 AM — 20 Oct 14

Thanks for joining us and @firstdirect at Jake Bugg last night. Hope you had fun @Crash_Records @LeedsNews @Leeds_List @kerrielobb

11:06 AM — 20 Oct 14

Thanks to everyone who joined us and @firstdirect at Jake Bugg last night. Hope you had fun @culturevultures @lornadevans @Live4ever_Ezine

11:04 AM — 20 Oct 14

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