Cookies on
Aberfield

We use cookies to ensure that we give you the best experience on our website. If you continue
without changing your settings, we'll assume that you are happy to receive all cookies on the
Aberfield website. However, if you would like to, you can change your cookie settings at any time.

Continue Find out more

Helping you influence

Your
Consumers

Helping you influence

Your Trade
Customers

Helping you influence

Your
Investors

Helping you influence

Your
Employees

Latest News

Why President Trump’s inauguration address was classic speechwriting

At just 16 minutes it was shorter than most US presidential inauguration speeches of the past, and it was certainly less poetic than most in its use of language. But Donald Trump’s inaugural address did demonstrate classic speechwriting techniques. It appears the words were written by two senior Trump advisers, Steve Bannon and Stephen Miller, +

Posted on January 23, 2017 by

What does the rise of ‘fake news’ mean for your PR strategy?

In the week that Channel 4 announced its plans for a week of programmes on fake news, we’re looking at what the rise of fake news, and everyone’s awareness of it, means for PR. Donald Trump is at the forefront of this phenomenon. While his stance on supposed false stories spread by the media has +

Posted on January 20, 2017 by

What Communications professionals need to know to navigate 2017

As we stumble into 2017, it’s fair to say that we are entering the most uncertain period of political, economic and social history since the end of the cold war. That might only be 26 years, but in that quarter of a century we have enjoyed increased global stability and levels of prosperity not experienced +

Posted on January 6, 2017 by

‘Tis the season to be jolly… and learn more about charitable giving

In this blog post – part 2 of 2 – we look at how Save the Children’s Christmas Jumper Day could be even more successful by increasing brand awareness. As my colleague Emma Lister has already outlined, Save the Children’s Christmas Jumper Day is a great charity campaign. It raises money for a worthy cause, +

Posted on December 16, 2016 by

Tweets from @AberfieldPR

Could the Guardian be heading towards a new tabloid format in a bid to survive in print? bit.ly/2jlQqbI

9:47 AM — 24 Jan 17

Location, range and familiarity all more important than price for supermarket shoppers bit.ly/2kjLeCI say @tccglobal #priceiswrong

2:54 PM — 23 Jan 17

It may not have been a classic speech, but President Trump's inauguration address was classic speechwriting… twitter.com/i/web/status/8…

11:12 AM — 23 Jan 17

Follow Aberfield on Twitter