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Helping you influence


Helping you influence

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Helping you influence


Helping you influence


Latest News

Why Macmillan’s “hijacking” leaves us (ice) cold

  It’s very rare that a charity’s fundraising efforts are openly criticised, but Macmillan’s “hijacking” of the celebrity-driven Ice bucket challenge has come under attack and I, for one, think the charity is in the wrong on this one. The ice bucket challenge (or ‘craze’, depending on your viewpoint) originated in the US a few +

Posted on August 26, 2014 by

Image of the week – #FixGreggs, #FixedGreggs, #AteGreggs

A spoof, and rather offensive version of Greggs’ logo, appeared on the famous pasty-makers Google profile page on Tuesday with the potential to damage the brand’s reputation (for a few hours at least). Thousands were quick to point out the blunder which went viral in hours but, rather than releasing an official corporate statement or +

Posted on August 22, 2014 by

Why online and offline should work together in retail

Last week it was the 20th anniversary of online retail. Two decades ago the very first secure online purchase was made of Sting’s ‘Ten Summoners Tales’ and today it has become a way of buying for 75 per cent of us. I use the online retail arena for buying everything from all of my Christmas +

Posted on August 22, 2014 by

Image of the week – Boston Public Garden

It’s been a sad week for many following the death of Hollywood legend Robin Williams on Tuesday. Images of memorable moments from his films have been shared across online and traditional media and people displayed their tributes and obituaries. We’ve seen classic Mrs Doubtfire clips shared, photos of the Genie in Aladdin and even a +

Posted on August 15, 2014 by

Tweets from @AberfieldPR

Contrary to popular theory, social media actually makes us less likely to express our opinions, says new report

12:33 PM — 27 Aug 14

Response on social media supports @mndassoc in the issue over which charity 'owns' the #IceBucketChallenge

8:15 AM — 27 Aug 14

@gregwrightYP Good to see the business team expanding - good luck @naomirainey

4:02 PM — 26 Aug 14

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