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Helping you influence


Helping you influence

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Helping you influence


Helping you influence


Latest News

Why the frugal consumer signals an opportunity for foodservice suppliers

Barclay’s latest spending report has revealed that British consumers are spending more on eating out, with a 17% increase in spending in restaurants year-on-year in the first quarter of 2015. But although more people are eating out, they’re spending less in the process. Average transaction values are down by 5.4%, as consumers are favouring cheaper +

Posted on April 22, 2015 by

How Aldi and Lidl have become lifestyle brands as the big four race towards the discount space

  Last week saw Aldi officially pass Waitrose as the sixth largest supermarket in the UK on total till receipts, according to Kantar Worldwide. This is not down to poor performance from Waitrose.  It was the only supermarket to increase market share apart from Aldi and Lidl, during the same period. It’s due to the +

Posted on April 15, 2015 by

Can RateSetter become a household name in finance?

We’ve written in the past about the growth of the peer-to-peer (p2p) lending market and the opportunities for the major operators in that market to establish themselves as brands, so it was interesting to read recently that RateSetter has ambitions to become a household name. RateSetter – which allows investors to lend to businesses and +

Posted on April 7, 2015 by

We’ve landed a tasty new client

After a competitive pitch, we’ve been appointed by Kings Elite Snacks to help launch its brand new range of delicious protein-packed British biltong and jerky to consumers. Our meaty brief includes a focused consumer media relations campaign, video content production and social media management to support listings and grow engagement. We’ve been rubbing shoulders with +

Posted on April 2, 2015 by

Tweets from @AberfieldPR

A big thank you to @Simonfogal & @iLiKEPRESS for the @LeedsIndieFood tickets. Can't wait!

1:58 PM — 24 Apr 15

What Twitter's changes to DM rules could mean for brands (via @Econsultancy)

7:43 AM — 24 Apr 15

More than 1m people have switched banks in last year, according to latest stats. Millions more probably should

1:30 PM — 23 Apr 15

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